Attracting more clients to any business is always an uphill battle. However, there are some tried and tested ways you can get bodies through the door. Marketing your salon correctly is one of the more powerful methods, from using social media to your advantage to local partnerships.
Publicize Secure Payment Options
One of the most common complaints among customers such as younger Millennials and Gen-Z, is the lack of payment options. Further, these kinds of customers also value payment security. You can make transactions easier by integrating payment APIs into your core business processes, such as online payment portals for products, business websites for bookings, and anything sold through mobile apps. Publicize accepted options and emphasize security.
Marketing Your Salon with Social Media
Okay, so every business is on social media. But there are very good reasons for using platforms such as Facebook and Instagram. It is estimated that around 58% of customers have their first local business discovery through social media, so make sure you make a great first impression:
- Show off your magic with stunning pictures of your makeovers and hairstyles.
- Be creative with hashtags such as #SalonGlowUp and #SickBeautyTransformation.
- Give people a reason to visit your salon by sharing promos such as first-time discounts.
Segmented Email Marketing
Email marketing is one of the most overlooked yet pretty powerful when used correctly. One would assume that blanket marketing works, as you just throw out the net and see what bites. However, this is a waste of time and money. The secret to successful email marketing is segmentation. This is marketing that targets specific demographics that are most likely to engage. You can use tools like MailChimp to create targeted email marketing campaigns.
Loyalty Programs for Marketing Your Salon
Loyalty rewards are used by major businesses for a reason. Put simply, they keep customers coming back. The Bond reports that 85% of customers are more likely to use brands that offer loyalty programs and rewards, so marketing your salon can fast-track your salon’s success.
The four types of loyalty programs
Each program type offers ideal ways to appeal to customers. You can assign points, offer ladders or tiers, and offer benefits-based paid subscriptions and value-based subscriptions.
Programs to attract customers
You can attract customers in various ways. Rewards can be offered, such as points, discounts, and freebies. These are most effective when you offer rewards for repeated business.
The effectiveness of loyalty schemes
When implemented properly, loyalty schemes are very effective. A loyalty program binds the business and the customer as each is loyal to the other, resulting in increased interaction.
Customer retention will also increase when you offer loyalty programs to customers. Another survey found that 80% of clients will continue business with a brand that offers such schemes.
PPC, SEO, and Google Ads
There are many web marketing tools you can use. They all offer unique advantages that can drive traffic to your website, resulting in increased foot traffic to the salon. Pay-per-click (PPC) campaigns are targeted ads that display in relation to search results. Search engine optimization (SEO) drives organic (free) traffic based on website rank and authority. You can also pay for Google Ad placement on other sites, which are usually relevant and niche-related.
Marketing Your Salon with Local Business
Local business partnerships can be pretty lucrative for everyone involved. In fact, partnering with another business in the local area can cause marketing costs to decrease between 25% and 50% while also increasing exposure to the wider public and driving more foot traffic.
Relevant partnerships
Team up with niche adjacent businesses, such as clothing boutiques, and ask them to promote your salon. This could include flyers that offer a discounted hairstyle when buying an outfit.
Social media shoutouts
Social media is based on networking, and it works really well for the local industry. Tag local businesses when creating posts, and they will probably do the same for your salon.
Hosting events
People love events, and you can show your appreciation for customers through free events. For example, you could invite a hair care expert to give a free talk, getting feet through the door!
Effective Content Creation
The more content you create, the more you can show off your skills and knowledge. A passionate team can take a salon to another level. But what’s the point if no one knows what you can do? Showing off your magic is the greatest trick, but how? Modern audiences today love short-form content, and TikTok videos such as tutorials, time-lapse work, and quick facts can be pretty valuable. Of course, don’t ignore the power of a blog attached to your website.
Summary
Making it known that you offer multiple secure payment methods is a major advantage when marketing your salon to attract more clients. You can also offer loyalty schemes to retain customers and show off your magic using short-form content such as TikTok videos.