Beverly Hills, CA – March 3, 2025 – As Hollywood geared up for its most anticipated night, the GBK, MEND & Bodywell Pre-Academy Awards Luxury Lounge, Presented by KC Chic Designs, offered a dazzling prelude to the Oscars. Hosted in Beverly Hills, the exclusive lounge brought together A-list celebrities, top influencers, and industry insiders, treating them to a luxury gifting experience while also providing an opportunity to give back.
This year, the event proudly partnered with Americares, ensuring that the glamour of the evening was matched by philanthropy, as guests participated in a “Giving Suite” aimed at supporting victims of the Los Angeles wildfires.
A-List Celebrities Experience Luxury and Giving Back
Hollywood’s elite, including Whoopi Goldberg, Neil Patrick Harris, George Wallace, Tom Sandoval, and Lance Bass, among others, attended the star-studded event, receiving over $40,000 in luxury gifts and travel experiences. Many Oscar nominees and past winners, such as Adam Elliott and Kim A. Snyder, were also present, enjoying the exclusive access to premium products, wellness innovations, and high-end travel packages.
Beyond the glamour, the event also had a strong humanitarian focus, allowing celebrities to contribute to Americares’ emergency relief efforts. By assembling emergency kits on-site, guests directly participated in providing aid to those affected by recent natural disasters, reinforcing the event’s commitment to both luxury and social responsibility.
A Curated Selection of Premium Brands
Attendees indulged in a variety of luxury products from top-tier brands, ranging from skincare and wellness to fashion and technology. Some of the standout offerings included:
Wellness & Skincare Innovations
- Bodywell – A pioneering biotech company that enhances well-being through cutting-edge electromagnetic radiation mitigation technology.
- MEND – Offering luxury skincare solutions, MEND harnesses the power of stem cells and gold nanoparticles to deliver groundbreaking anti-aging treatments.
- Better U – Introducing advanced wellness therapies designed to enhance brain function, performance, and longevity through scientific, evidence-based techniques.
High-Tech and Eco-Friendly Innovations
- GE Lighting, a Savant Company – Providing attendees with LED+ lighting solutions, including built-in speakers, battery backup, and adaptive light sensing for a modernized home experience.
- 5TH WHEEL (a subsidiary of INVANTI) – Showcasing eco-friendly electric scooters and e-bikes, designed for safety, sustainability, and comfort.
Exclusive Fashion, Beauty, and Self-Care Gifts
- KC Chic Designs Jewelry – A female- and minority-owned jewelry brand gifting unique, handcrafted accessories.
- Popilush – Delivering high-quality shapewear that combines style and comfort.
- Pretty Pout – Offering luxury lip butters and plumping oils for the perfect red-carpet-ready pout.
- Fashion Designer Shari Henry – Presenting her latest fashion collections, tailored for high-end, sophisticated style.
- Milena Los Angeles – Gifting vegan candles, perfect for creating a serene and elegant home atmosphere.
Travel & Lifestyle Perks
- Luxury Vacation Experiences – Celebrities were treated to exclusive trips, including:
- Aspen, Colorado with The Little Nell
- Turks & Caicos with Sailrock Resorts
- Fiji through Raiwasa Villa
- Fine Wine & Gourmet Treats – VIP guests enjoyed offerings from Shafer Vineyards, Geneba Tequila, and the California Caviar Company, along with Jam Vino’s wine-infused jams and gourmet sandwiches from Ike’s Love and Sandwiches.
Entertainment & Personal Growth
- Richard Greene Public Speaking (BBC Maestro Course) – Providing guests with elite public speaking training.
- Speech Fox – Offering dialect coaching for actors and professionals.
- Neurovalens – Showcasing wearable nanotechnology for health and wellness.
- E! Founder Larry Namer – Signing copies of his bestselling book, “Off Script”.
To set the mood, Aaron Colbert Entertainment DJ services provided a vibrant soundtrack, while SIMS Blooms decorated the media wall with gorgeous floral arrangements.
GBK and Americares: Luxury with a Purpose
One of the most impactful elements of the event was GBK Brand Bar’s continued partnership with Americares. While attendees indulged in luxury, they also contributed to an initiative that delivers medical aid, supplies, and emergency relief to those in need. Hollywood’s biggest names came together not only to celebrate but also to make a meaningful difference.
Americares, a global nonprofit focused on health relief and development, works in over 85 countries, providing access to essential medicine, medical supplies, and emergency aid. By incorporating charitable giving into the luxury lounge experience, GBK ensures that their pre-Oscar celebration is more than just a glamorous event—it is a force for good.
About GBK Brand Bar
GBK is a premier luxury lifestyle gift lounge known for bringing top-tier brands to Hollywood’s elite. For nearly two decades, GBK has curated exclusive experiences at high-profile events, including the Academy Awards, Emmys, Golden Globes, Grammys, Sundance Film Festival, and Cannes Film Festival.
The brand specializes in connecting luxury brands with A-list talent, ensuring that the world’s most recognizable names experience the latest in fashion, beauty, technology, and wellness.
For more information about GBK Brand Bar, visit gbkbrandbar.com.
Final Thoughts: A Celebration of Hollywood & Giving Back
The GBK, MEND & Bodywell Pre-Academy Awards Luxury Lounge, Presented by KC Chic Designs, was a dazzling fusion of luxury, innovation, and philanthropy. With an impressive lineup of A-list attendees, premium brand experiences, and charitable contributions, the event set the stage for Hollywood’s biggest night.
As the Oscars continue to honor the best in film, events like GBK’s Luxury Lounge remind us that Hollywood’s influence extends far beyond the red carpet, creating moments of generosity, impact, and lasting change.