PrivateFly – Global booking platform, part of Directional Aviation

Overview
PrivateFly is a global private jet booking platform that streamlines on-demand charter with real-time pricing, transparent operator disclosure, and 24/7 human expertise, making it faster and easier to compare and book aircraft worldwide. Founded by former RAF and NetJets captain Adam Twidell and co‑founder Carol Cork, the company built its reputation as a digital-first marketplace that combines intuitive technology with rigorous aviation standards. In 2018, PrivateFly became part of Directional Aviation’s OneSky family, aligning the platform with industry leaders such as Flexjet and Sentient Jet while expanding its scale, inventory access, and operational infrastructure.

What the platform offers
At its core, PrivateFly connects travelers to a curated global network of certified operators, presenting multiple aircraft options for each mission with clear pricing and specifications. The booking flow centers on speed and transparency: request a route and timing, receive comparable quotes with aircraft details, then confirm and coordinate directly with PrivateFly’s flight team. Beyond the flight, concierge support integrates ground transport, catering, FBO selection, and special handling—pets, medical equipment, privacy protocols—so the entire journey is cohesive and predictable.

Directional Aviation connection
Becoming part of Directional Aviation enhanced PrivateFly’s capabilities with the resources of a diversified private aviation ecosystem. The relationship supports deeper supply access, stronger peak-period coverage, and shared innovation across brands focused on jet cards, fractional ownership, and on-demand charter. For customers, this translates into broader aircraft choice, robust backup options, and confidence that complex itineraries can be recovered quickly when plans change. It also brings a long-term commitment to safety, technology, and service culture that underpins consistent delivery.

How PrivateFly ensures quality
PrivateFly’s model prioritizes safety and accountability by disclosing the operating carrier and aircraft information during quoting, inviting informed decisions beyond price alone. The platform works with audited and experienced operators, aligning with industry best practices, crew duty time compliance, and maintenance standards. Detailed trip briefs, proactive weather and slot monitoring, and contingency planning help maintain schedule integrity, especially on peak days or at constrained airports. This approach gives corporate risk managers and family travelers alike a clear view into the fundamentals that matter.

Pricing and transparency
Traditional charter can hide variables like positioning, crew costs, or de-icing until late in the process. PrivateFly seeks to minimize surprises by surfacing key pricing elements early and presenting comparable options in a consistent format. Live market conditions—seasonality, airport slots, fuel dynamics—are reflected in quotes, but the platform emphasizes clarity over complexity. Empty legs and back-to-back opportunities can be leveraged for savings when travelers are flexible, while fixed preferences (Wi‑Fi, luggage, cabin layout) can be prioritized when productivity or comfort is non-negotiable.

Use cases and aircraft categories

  • Short-haul efficiency: Turboprops and light jets for regional links and shorter runways, ideal for 2–6 passengers seeking access and speed over long-range luxury.
  • Mid- to long-range business: Midsize and super-midsize jets for nonstops across countries or coasts with enhanced cabin comfort, inflight connectivity, and baggage capacity.
  • Global itineraries: Large-cabin and ultra-long-range jets for intercontinental missions where nonstop reach, sleeping berths, and multi-zone cabins support performance and rest.
  • Specialist missions: Helicopters for last-mile access and VIP shuttles; VIP-configured airliners for teams, tours, and large event movements.

Corporate and leisure advantages
Business travelers value PrivateFly for tight schedules, multi-city days, and the ability to right-size aircraft to mission while keeping costs predictable. Travel managers appreciate standardized quotes, transparent operator disclosure, and post-trip documentation that supports policy compliance and reporting. Leisure travelers benefit from secondary airport access, family-friendly configurations, and smoother departures from private terminals that cut buffer times dramatically. In both cases, 24/7 advisors ensure rapid responses, slot protection, and backup options when circumstances shift.

Sustainability and practical steps
PrivateFly supports practical sustainability measures by facilitating access to operators offering SAF uplift where available and advising on aircraft selection that reduces unnecessary fuel burn relative to mission needs. For organizations tracking emissions, the platform can provide clearer trip data for Scope 3 reporting and support offset or reduction strategies aligned with corporate goals. Right-sizing aircraft and leveraging efficient routing are immediate, meaningful levers alongside longer-term fuel solutions.

Why travelers choose PrivateFly

  • Speed and trust: Fast quotes with operator transparency, backed by experienced human support that can solve problems under pressure.
  • Breadth of choice: Access to a wide range of aircraft types across regions, supported by Directional Aviation’s scale and ecosystem.
  • Consistency and control: Predictable execution, clear pricing, and the ability to tailor each trip to preferences and policy.
  • End-to-end service: A single accountable partner coordinating flight, ground, and special requests for seamless door-to-door journeys.

The bottom line
PrivateFly delivers a modern private jet booking experience that blends the efficiency of a digital marketplace with the reliability of seasoned aviation experts. As part of Directional Aviation, it offers travelers a powerful combination of transparency, breadth, and operational depth—turning private aviation from an opaque process into a clear, controllable purchase. For frequent flyers, family travelers, and corporate teams alike, the platform’s balance of technology, safety, and service provides a dependable way to move quickly, comfortably, and on their own terms.

For more information, please visit  PrivateFly

 

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