Luxury hospitality brand Raffles Hotels & Resorts has unveiled an exclusive lifestyle collaboration titled “The Butler Did It Collection,” available only at Printemps New York and Printemps Paris through March 10, 2026. The limited in-store collection, with select pieces offered online at Printemps.com, reimagines the signature Raffles experience through a curated edit of fashion and home pieces that translate the brand’s iconic elegance into everyday living.
A Hotel Legacy Reinterpreted as Lifestyle
Founded in 1887 in Singapore, Raffles has long been synonymous with timeless glamour, gracious service, and refined cultural presence. With properties spanning from Singapore and Paris to London, Boston, and Dubai, the brand has cultivated a distinctive identity rooted in artistry, design, and storytelling. Now, for the first time, Raffles is extending that identity beyond its hotels into a tangible retail expression.
“The Butler Did It Collection” serves as an early preview of how Raffles’ aesthetic will soon move into ready-to-wear and home offerings more broadly, with a full e-retail platform launching in fall 2026. This debut collection allows guests and admirers to bring home elements of the Raffles lifestyle without booking a stay.
Inspired by Legendary Butler Service
The collection takes its name from Raffles’ global campaign, “The Butler Did It,” a playful nod to the brand’s legendary Butler Service. The campaign, developed under creative director Trey Laird with photography by Dylan Don and styling by Robert Rabensteiner, embraced theatrical storytelling and fashion-forward wit. That same spirit flows directly into the retail collection, blending whimsy, polish, and understated luxury.
According to Claudia Kozma Kaplan, Chief Brand Officer of Raffles, the collection captures the effortless glamour and sense of ease that define a Raffles stay. Through color, texture, and the brand’s signature palm motif, the pieces evoke both sophistication and charm.
Curated Fashion With Elevated Ease
Styled in collaboration with renowned fashion stylist Jessica Diehl, the apparel portion of the collection offers an exclusive range of ready-to-wear pieces designed for comfort without sacrificing refinement. Pajamas and soft t-shirts share space with structured polos, cashmere jumpers, and velvet smoking jackets. Accessories such as bucket hats and cashmere baseball caps complete the wardrobe offerings.
The palette remains refined, reflecting the subtle luxury associated with Raffles interiors. Each piece embodies a relaxed elegance that feels both polished and playful, designed for those who appreciate craftsmanship and quiet distinction.
Iconic Collaborations With Globe-Trotter, Frette, and Christofle
The collection extends beyond clothing through thoughtful partnerships with heritage brands known for impeccable craftsmanship. British luggage house Globe-Trotter has created a bespoke deep green suitcase featuring an interior lining adorned with Raffles’ signature palm print. The suitcase combines timeless travel sophistication with subtle storytelling, making it a collector’s piece as much as a functional accessory.
Luxury textile house Frette contributes custom velvet slippers embroidered with the phrase “The Butler Did It,” adding a touch of humor to traditional refinement. These slippers echo the comfort of a Raffles suite while maintaining an elevated aesthetic.
Completing the home collection, French silverware house Christofle reimagines its iconic coffee cup design, incorporating the collection’s namesake phrase. The result is a refined object that blends heritage craftsmanship with contemporary storytelling.
An Exclusive Retail Experience at Printemps
The choice of Printemps as the exclusive retail partner reflects a shared commitment to craftsmanship, creativity, and luxury innovation. Printemps, with its 160-year heritage, has long been recognized for blending Parisian tradition with modern design. The New York flagship, a 55,000-square-foot space in Manhattan’s Financial District, brings this European legacy to an American audience with interiors by Laura Gonzales and a culinary program led by chef Gregory Gourdet.
Thierry Prevost, Chief Executive Officer of Printemps America, emphasized the natural alignment between the two brands. Much like Raffles, Printemps represents excellence in service and style, making it an ideal home for a collection that merges hospitality with fashion.
Extending the Raffles Lifestyle Beyond the Stay
“The Butler Did It Collection” signals a strategic evolution for Raffles. Rather than limiting its influence to hotel environments, the brand is stepping into the broader lifestyle market. This expansion aligns with contemporary consumer desires for experiential brands that extend beyond a single touchpoint.
As part of the global hospitality group Accor, Raffles continues to balance heritage with innovation. The forthcoming digital retail platform will further solidify the brand’s transition into a holistic lifestyle offering, allowing customers worldwide to access curated products inspired by its iconic properties.
A Playful Yet Sophisticated Statement
Ultimately, “The Butler Did It Collection” captures the essence of Raffles through objects that are both luxurious and lightly tongue-in-cheek. By translating hotel elegance into wearable and collectible pieces, the brand invites guests to carry a piece of its storied charm into their own homes and travels.
Available exclusively at Printemps New York and Paris for a limited time, the collection offers a rare opportunity to experience Raffles in a new form. It is not simply merchandise but an extension of a narrative that began in 1887 and continues to evolve with each generation of travelers and tastemakers.
Visit here for more information.