The Original Doughbrik’s Snacks, the rapidly growing snack brand co-founded by globally recognized content creator David Dobrik, is set to unveil exciting new innovations to its popular chip line, WAVERS, at Natural Products Expo West 2026. The event will take place from March 3–6, 2026, at the Anaheim Convention Center in California.
The brand’s presence at Expo West marks a significant milestone, introducing a new product evolution that reflects the company’s commitment to cleaner ingredients and elevated snacking standards.
A Major Ingredient Upgrade: Avocado Oil and Gluten-Free Innovation
At the center of the announcement is a major formulation shift across the brand’s entire snack portfolio. The Original Doughbrik’s Snacks is officially transitioning away from seed oils and pivoting to avocado oil, a move that aligns with growing consumer demand for more transparent and health-conscious ingredients.
In addition, the company has taken another important step by transitioning its product line to a completely gluten-free platform. All wheat products have been removed from the recipe, making the snack accessible to a broader audience while maintaining the bold flavor profile that has helped the brand gain momentum in the competitive snack market.
Visitors attending the expo will be able to experience these new product developments firsthand. WAVERS will be exhibiting in North Hall at Booth #N1139, open March 4–6, with a special appearance day scheduled for March 4.
Meet the Faces Behind the Brand
Expo attendees will have the opportunity to sample WAVERS’ crave-worthy flavors and meet some of the founders and investors behind the fast-rising snack brand. Alongside David Dobrik, appearances are expected from investor Ben Waddell and musician Ryan Cabrera.
The brand was co-founded by Dobrik and longtime friend Ilya Fedorovich. Product development and growth strategy have been guided by consumer packaged goods veterans Adam Cohen and Jerry Bello, founders of Tastemaker Food Co..
Together, the team has built a brand that blends nostalgia, creative flavor inspiration, and high-quality ingredients into a distinctive snacking experience.
Pizza-Inspired Flavors with a Modern Twist
The inspiration for WAVERS traces back to the fan-favorite pizza combinations served at Dobrik’s West Hollywood pizzeria, Doughbrik’s Pizza. Translating those flavors into a snack format, the brand delivers bold taste in a light, crispy chip designed for modern snack lovers.
The current WAVERS lineup includes:
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Late Night Pizza
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Extra Cheesy
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Spicy Pickle
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Hot Honey
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Freakin’ Hot (new flavor debuting at Expo West)
Each chip is crafted from a crunchy blend of potato, rice, and corn crisps, delivering a satisfying texture that complements its bold flavor profile.
Introducing the New “Freakin’ Hot” Flavor
One of the most anticipated highlights at Expo West will be the debut of WAVERS’ newest flavor, Freakin’ Hot. Designed for snackers who crave heat and excitement, the new variety delivers a fiery kick with every bite.
The bold flavor combines intense spice with the signature crispy texture that defines the brand’s snack line. Despite the heat, the product still aligns with the company’s clean-label philosophy.
Each serving contains just 130–140 calories, is non-GMO, and is now made with avocado oil. The chips are also produced without artificial flavors or preservatives, offering consumers a better-for-you snack option that doesn’t compromise on taste.
A Growing Brand with Big Ambitions
Beyond flavor innovation, the company is also focused on expanding its retail presence nationwide. Adam Cohen and Jerry Bello will be available during the event to discuss the brand’s growth strategy, product innovation pipeline, and future expansion plans.
The Original Doughbrik’s Snacks aims to appeal to a wide audience — from pizza lovers and adventurous snackers to consumers seeking clean-label products for on-the-go lifestyles.
About The Original Doughbrik’s Snacks
The Original Doughbrik’s Snacks was founded by David Dobrik and Ilya Fedorovich and developed in partnership with Tastemaker Food Co. founders Adam Cohen and Jerry Bello. The brand introduces pizza-inspired innovation into the better-for-you snack category through its flagship product line, WAVERS.
Made with avocado oil, non-GMO ingredients, and no artificial preservatives, WAVERS delivers bold flavors with a modern approach to snack quality.
The Brand’s Mission
At its core, Doughbrik’s Snacks reflects David Dobrik’s mission to bring bold, unforgettable flavors to people around the world.
Dobrik’s experiences as a global content creator have introduced him to diverse food cultures and unique flavor profiles. These inspirations shaped the creation of The Original Doughbrik’s Snacks, a line of pizza-inspired and globally influenced snacks that celebrate adventure, creativity, and shared experiences.
The connection between Doughbrik’s Pizza and Doughbrik’s Snacks is rooted in the same philosophy: creating high-quality, fun, and accessible food experiences. By expanding beyond the pizza shop into retail snack products, the brand aims to deliver the same exciting flavors fans love—whether it’s through a slice of pizza or a crunchy bag of chips.
Learn More
Visit the official website at here.
You can also follow The Original Doughbrik’s Snacks on social media:
Instagram & TikTok: @eatdoughbriks