On a warm Los Angeles evening, nestled in an intimate venue filled with soft lights, familiar faces, and the hum of anticipation, aron! introduced the world to his debut EP “cozy you (and other nice songs)” — a fresh release from Universal’s revitalized Verve Records label.
With a boy-next-door look and a name punctuated with an exclamation point — equal parts endearing and cheeky — aron! stepped onto the stage flanked by a trio of talented young musicians. From the moment he opened his mouth, it was clear that the modesty in his appearance belies the depth of his musical ability. His voice, a smooth blend of jazz, folk, and Bossa Nova influences, immediately warmed the room like a good blanket and a better hug.
The band — featuring piano, drums, and a standup bass — created the perfect ambiance for his laid-back yet emotionally resonant set. Each song was a vignette, capturing a mood, a feeling, a moment. His single “table for two”, a tender love letter set to melody, stood out as a highlight of the night, with its dreamy vocals and romantic, coffeehouse-meets-French-riviera energy.
There’s a breezy sophistication to aron!’s music. You can hear echoes of João Gilberto, Chet Baker, and even a hint of Nick Drake — yet nothing about it feels derivative. His sound is classic but unmistakably modern, creating an entirely new space within the genre of jazzy pop. Think of it as vintage vinyl spun through a TikTok filter: charming, relatable, and beautifully sincere.
Between songs, aron! spoke to the audience with a kind of nervous joy — humble, funny, and clearly grateful. It’s rare to see an artist so early in his career already so comfortable in his skin. And it’s even rarer to see an artist bring that kind of comfort to an entire room.
The event doubled as a soft launch not only for the EP but for aron! himself — a new name and major priority for Verve as the label leans into fresh talent with timeless appeal. Attendees were invited to meet the artist after the set, where his genuine warmth continued to shine through off-stage. Conversations flowed, photos were snapped, and I’m certain everyone walked away with the same impression: this guy is going places, and you’re going to want to say you saw him before he blew up.
In an industry often dominated by flash and spectacle, “cozy” (or aron!)? is a refreshing reminder that quiet confidence and true talent still have a place. aron! isn’t trying to be the loudest in the room — he’s here to make you feel something. And feel something we did.
Catch aron!’s first official LA showcase coming soon — full band, meet and greet, and more of the cozy jazzy pop sound that’s quickly turning heads. Verve Records is betting big on this one, and after hearing him live, it’s easy to see why.
aron!’s debut EP “cozy you (and other nice songs)” is out on all platforms June 6. Listen to the latest single “table for two” and watch the music video [here].
We’ll be watching this journey closely — preferably from a cozy corner, drink in hand, and aron! on repeat.
Article by Laura Lim
