Christopher Lim – Changing the game for Workforce Housing

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Christopher Lim is owner of Hollywood Urban Communities, LLC and is currently leading the build-out of a co-living facility in East Hollywood. With the intention to build 24 total projects within the next 6 years, Chris is a philanthropist and humanitarian at heart. Chris’s goal is to change the current real estate environment, especially the availability and education of minority, 1st, and 2nd Generation communities.  

As the broker-owner of Neighborhood Consulting and current Chapter President of the Asian Real Estate Association of America (AREAA) of Greater Los Angeles, he is now running for the AREAA National President position. He is an individual with a mission. Kind, charismatic, humble and driven, Chris exudes all the qualities necessary for leadership.  With a focus on strong returns, Christopher Lim, sets to educate borrowers and lenders, especially those in minority communities. 

“I am truly here just do my job. I know it is public service and that is what I intend to do here and just that,” he says, “I have learned many things along the way and so I want to share, influence and be influenced by this growing organization. My profession, as a real estate co-living developer, even falls in line with AREAA’s mission: to promote sustainable homeownership for the AAPI community.”

A well-dressed man in a suit and tie sitting confidently on a chair in an elegant interior.

Chris is focusing on developing co-Living facilitie serving the work force and students of Hollywood, CA. We will hold classes periodically to teach our tenants how to become homeowners themselves one day, just as we do with AREAA. Classes will be held to teach Down Payment Assistance and how to build credit. In 2021, AREAA Greater Los Angeles Chapter held 18 educational classes for it’s members. 

“I will also use much of what I have learned as President of my local chapter, to inform and educate the residents of Hollywood Urban Communities. My mission will be to prepare my tenants to become homeowners one day,” says Lim.


A well-dressed man in a suit and tie sitting confidently on a chair in an elegant interior.

From Humble Beginnings

A second-generation Korean American himself, Christopher’s upbringing is very much about the ‘American Dream.’ from Korea in the late 1970s, Chris’s mother was from the cosmopolitan region of Seoul and his father from the country. His mother made the sojourn to California first, in 1979, and a year later his father followed. 

Shortly after Chris was born and his parents moved to  Orange County in Southern California. Chris, and later his only sister,  found themselves the only Korean Americans in their class growing up. 

This came with both challenges and opportunities.  Being a second-generation immigrant to any country, let alone the United States, is a multifaceted and often trying experience. Holding onto one’s familial cultural and racial identity, whilst having to balance the integration of your new home, can be daunting for the most resilient of people.  One’s current trajectory is often shaped by one’s upbringing,  and moreover, the defining moments of life that often happen are in our youth. 


A well-dressed man in a suit and tie sitting confidently on a chair in an elegant interior.

In 6th grade, Chris found himself in one such situation.  Born and raised in the States since his birth; randomly at age 10, he was put into Chapter 1 which is similar to English as a Second Language class (ESL)

An odd and shocking decision from the school administration, this was a paradigm shift for Chris and his family. Recognizing an element of cultural discrimination and no longer resting on his laurels-Chris made the decisive commitment to fully devote himself to his studies.  No longer wanting to be a cliche for the American 80’s school system, he sought to disrupt this concept by being the best he could be. 

Chris’s grandfather also happened to be a retired pastor of their church and growing up with this religious aspect and academic construct shaped his character structure to something rare and kind. 

Why he was put in this class is a question he still has today, however, within the year,  he was at the top of his class. This would hold true through the rest of his formative school education before being accepted to the University of California Los Angeles.  At UCLA Chris was not entirely clear as to what he wanted his career to be.  He knew that he enjoyed people, that he wanted to make a difference, and perhaps make some money along the way. 

It’s All About Building Relationships

Chris believes that internal relationships amongst all AREAA chapters can be built upon by having the right types of events, exercises, and leadership. AREAA Greater Los Angeles recently held a real estate investment class followed by a mixer and fashion show. 

He and his team produced an event with professional models, designers and leaders of other AREAA chapters who walked the runway. This event was a true celebration of talent which left a huge impression on everyone who attended. Lim said “ This makes me feel we did our job. What did we do? We educated our members and built better relationships with our sister chapters.”

AREAA is a powerful national voice in real estate for minorities and the AAPI community. It has over 17,000 members and 43 chapters nationwide. There is strength in numbers. “If you want to create a difference, you can do it here with the support of this great network. You can also build partnerships, but more importantly, develop as a good person who can give back to his or her community. You would be surrounded with great opportunities and good people who could help you get there,” says Chris.

Stop Asian Hate

When asked about the “Stop Asian Hate” Movement, Lim said that though we are a group with a mission to promote sustainable homeownership for the minority and AAPI community, he felt responsible to act as advocates for AAPI during a time they needed us the most. Racism is nothing new. America was founded on slavery.

“It is a job for us today to eliminate hate toward any group with hopes to create respect for all people. America today is a beautiful melting pot of people from different countries, different ethnicities and different cultures. As our country grows, we as people should also mature and grow.  We need to be tolerant of each other so we can learn form eachother and work together on the more important things such as affordable housing, technology, health, education, space travel etc,” says Lim.

For more information visit The Flip by Chris Lim.

David Christopher Lee


David Christopher Lee launched his first online magazine in 2001. As a young publisher, he had access to the most incredible events and innovators of the world. In 2009, he started, one of the largest portals for all things luxury including 5 star properties, Michelin Star Restaurants and bespoke experiences. As a portrait photographer and producer, David has worked with many celebrities & major brands such as Richard Branson, the Kardashians, Lady Gaga, Cadillac, Lexus, Qatar Airways, Aman Hotels, just to name a few. David’s work has been published in major magazines such as GQ, Vogue, Instyle, People, Teen, Men’s Health, Departures & many more. He creates content with powerful seo marketing strategies.

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