From Ariana Grande to Rihanna: all the most loved celebrity fragrance collections revealed

Rank

Celebrity

Annual “perfume” searches

Annual “fragrance” searches

Combined searches

1

Ariana Grande

4,353,000

89,200

4,442,200

2

Billie Eilish

951,500

314,840

1,266,340

3

Rihanna

782,800

24,800

807,600

4

Britney Spears

657,600

23,900

681,500

5

Antonio Banderas

494,500

4,990

499,490

6

Shakira

422,900

1,550

424,450

7

Paris Hilton

368,200

14,340

382,540

8

Nicki Minaj

325,600

29,840

355,440

9

Katy Perry

302,100

5,410

307,510

10

Kim Kardashian

235,400

24,800

260,200
 
 
It’s official: Ariana Grande’s fragrance range is the most loved, with 4.4 million annual searches! Her fragrances are relatively affordable, with a 50ml bottle available for around £25. Ariana’s most famous perfume, Cloud, is loved for its middle notes of Whipped Cream and Praline.
 
Billie Eilish, who only released her first fragrance in 2021, came in second, with over one million searches. With top notes of sugar, red berries and mandarin oranges, combined with middle notes of vanilla, her fragrance – Eilish – is a warm, sweet and spicy fragrance. 
 
Rihanna was found to be the third most loved celebrity fragrance, with over 800,000 annual searches. It comes as no surprise as her first fragrance under the umbrella of Fenty Beauty, Fenty Eau De Parfum, immediately sold out.
 
The world’s top five most loved fragrances:
 
 

Rank

Perfume 

Brand

Annual Google Searches

TikTok Views

Instagram Hashtags

Overall score /10

1

Baccarat Rouge 540

Maison Francis Kurkdjian

5,967,000

110,700,000

205,707

9.52

2

Sauvage

Dior

11,941,000

209,000,000

168,109

9.25

3

No. 5

Chanel

2,691,000

30,100,000

195,743

8.85

4

Miss Dior

Dior

3,690,000

73,000,000

561,845

8.64

5

Aventus

Creed

5,823,000

72,500,000

117,215

8.57
 
 
The study also looked at the world’s most loved fragrances: Baccarat Rouge 540 ranked first as the most loved, with over 100 million views on TikTok and a total scent score of 9.52.
 
Further Findings:
 

  • Dior makes the most loved fragrances! It scored the highest in all categories, with Sauvage ranking first for most Google searches and most TikTok views and Miss Dior ranking first for most Instagram posts.

  • Antonio Banderas is the only male to appear in the first ten spots for most popular celebrity fragrances.

  • Lavender was named the most loved scent – popular perfumes with lavender notes include Yves Saint Laurent Libre, Cloud by Ariana Grande and Jo Malone Amber and Lavender.

 
This is the link to the full research: https://heydiscount.co.uk/consumer-research/fragrance-files  
David Christopher Lee

Editor-in-Chief

David Christopher Lee launched his first online magazine in 2001. As a young publisher, he had access to the most incredible events and innovators of the world. In 2009, he started Destinationluxury.com, one of the largest portals for all things luxury including 5 star properties, Michelin Star Restaurants and bespoke experiences. As a portrait photographer and producer, David has worked with many celebrities & major brands such as Richard Branson, the Kardashians, Lady Gaga, Cadillac, Lexus, Qatar Airways, Aman Hotels, just to name a few. David’s work has been published in major magazines such as GQ, Vogue, Instyle, People, Teen, Men’s Health, Departures & many more. He creates content with powerful seo marketing strategies.

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