RS Francisco built one of the most remarkable careers in Philippine history by combining artistic talent with sharp business thinking. He moved from performing on small theater stages to leading a wellness company that reached millions of people across the globe. His journey is proof that creativity and commerce can work powerfully together.
Raymond RS Francisco never followed a straight path, and that is exactly what made him extraordinary. He faced real financial hardship before finding his footing in the business world. Every struggle he went through eventually became fuel for the empire he built later.
Today, RS Francisco stands as a respected entrepreneur, cultural figure, and social advocate all at once. His company Frontrow International expanded beyond the Philippines into multiple international markets. In 2026, his influence in business, arts, and philanthropy continues to grow stronger every year.
Who is RS Francisco? The Man Behind Frontrow International
RS Francisco is a Filipino entrepreneur, actor, and commercial director who co-founded Frontrow International with his longtime partner Sam Verzosa. He built the company from a small team into a global direct-selling organization with over a million active distributors. His story is widely studied as one of the most inspiring Filipino business transformations of the modern era.
Beyond his business achievements, RS Francisco remains deeply connected to Philippine arts and culture. He has produced award-winning independent films and returned to the theater stage even at the height of his corporate success. His identity as an artist never disappeared; it simply found a bigger platform through financial success.
Raymond RS Francisco is also known for his genuine commitment to giving back to communities. Through multiple foundations and social ventures, he has directed significant resources toward disaster relief, livelihood programs, and cultural preservation. He is recognized globally as one of the most influential Filipinos living today.
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RS Francisco Biography
| Detail | Information |
| Full Name | Raymond “RS” Francisco |
| Date of Birth | August 8, 1972 |
| Age (2026) | 53 years old |
| Birthplace | Philippines |
| Education | B.A. Mass Communication, University of the Philippines Diliman |
| Organization (College) | UP Samaskom |
| Theater Training | Dulaang UP under National Artist Tony Mabesa |
| Notable Theater Role | Song Liling in M. Butterfly (1990 and 2018) |
| Career Start | Commercial Directing (1997) |
| Business Founded | Frontrow International (2010) |
| Business Partner | Sam Verzosa |
| Key Product | LUXXE White Enhanced Glutathione |
| Film Work | Bhoy Intsik (2017), Lingua Franca (2019), Fuccbois (2019) |
| Award | TOFA Honoree 2025, Gawad Urian Nominee 2018 |
| Ventures (2024–2026) | Rampa Drag Club, SioMaynila, Luxxe White Ultima |
| Philanthropy | Frontrow Cares, RS Luxxe Wear |
RS Francisco Age
RS Francisco was born on August 8, 1972, making him 53 years old as of 2026. He has spent more than three decades building his career across theater, advertising, and corporate business. His age reflects a man who has lived multiple full careers within one lifetime.
What makes his journey more interesting is how different each chapter of his life has been. He performed his most iconic theater role at 18 and reprised the exact same role at 46. That 28-year gap between the two performances tells a story of dedication that very few artists ever demonstrate.
RS Francisco Age and Key Life Milestones
| Year | Age | Milestone |
| 1972 | Born | August 8, 1972 |
| 1990 | 18 | Starred as Song Liling in M. Butterfly |
| 1997 | 25 | Began career as commercial director |
| 2010 | 38 | Co-founded Frontrow International |
| 2017 | 45 | Lead role in Bhoy Intsik |
| 2018 | 46 | M. Butterfly revival; Gawad Urian nomination |
| 2024 | 52 | Launched Rampa Drag Club |
| 2025 | 53 | Won TOFA Award in Las Vegas |
| 2026 | 53 | Launched Luxxe White Ultima; financial literacy campaigns |
From the Stage to the Boardroom: RS Francisco Early Life and Acting Career
RS Francisco discovered his passion for performing arts at the age of ten, long before he had any idea where that passion would take him. He pursued it seriously by training with Dulaang UP at the University of the Philippines Diliman under the guidance of National Artist Tony Mabesa. That early foundation gave him the discipline and emotional depth that would later define everything he created.
His breakthrough came in 1990 when he played Song Liling in the university production of M. Butterfly at just eighteen years old. The performance earned him critical recognition across the Manila theater scene and introduced him to audiences who had never seen that kind of emotional range on a local stage. It was the role that gave him an identity in the arts world, one he would carry for the rest of his life.
Despite the praise, the financial reality of stage acting was difficult to sustain. RS Francisco worked in Binondo, trading fabric and selling shoes for around ₱1,800 a month just to cover basic expenses. That experience pushed him toward commercial directing in 1997, where he found both creative satisfaction and the financial stability that theater could not provide at the time.
RS Francisco Family
RS Francisco grew up in a household where both law and entertainment coexisted naturally. His father, Rudy Francisco, worked as a lawyer but also had a background in acting, and he later became widely remembered for his emotional performance in a McDonald’s television commercial during the late 1990s. That commercial, which featured him as a grandfather living with Alzheimer’s, touched millions of Filipino viewers and became one of the most remembered advertisements of that era.
His mother, Marietta Francisco, brought a different kind of energy to the home. She encouraged RS to embrace life with boldness and to approach challenges without unnecessary drama. Her influence shaped the way he carries himself in both his personal and professional life, always projecting calm confidence even in difficult situations.
The values he absorbed from both parents — artistic sensitivity from his father and grounded resilience from his mother — became the foundation of who RS Francisco is today. He often speaks about family with deep warmth, and that emotional intelligence is visible in how he leads his businesses and his community initiatives.
RS Francisco And Sam Verzosa
The friendship between RS Francisco and Sam Verzosa began during their university years at the University of the Philippines through the student organization UP Samaskom. What started as a campus friendship became one of the most productive business partnerships in Philippine entrepreneurial history. The two men describe their bond as that of brothers rather than just colleagues.
Their personalities complement each other in ways that made their collaboration extremely effective. RS Francisco brought creative vision, media fluency, and a wide celebrity network built through years of commercial directing. Sam Verzosa, a licensed civil engineer, contributed analytical precision, operational planning, and the ability to scale systems efficiently. Together, they covered every dimension a growing company needed.
The Sam Verzosa and RS Francisco relationship has been tested by real challenges over the years, including industry criticism, competitive pressures, and personal sacrifices that come with building a global brand. Yet their partnership has remained solid because it is grounded in mutual respect and a shared purpose beyond profit. In 2026, they continue to expand together into food, community development, and wellness innovation.
Inside Frontrow: How RS Francisco and Sam Verzosa Built a Wellness Empire
Before launching Frontrow International, both RS Francisco and Sam Verzosa joined an existing direct-selling company to study how the industry actually worked from the inside. When that company shut down, they took everything they had learned and channeled it into building something entirely their own. Frontrow International was officially founded in 2010 with a small team and a clear vision.
From the beginning, they chose to position the brand differently from traditional network marketing companies. Instead of targeting older demographics with conventional health pitches, they built Frontrow around an aspirational lifestyle that appealed to students, young professionals, and overseas Filipino workers. Health products were presented alongside the promise of financial independence, global travel, and personal growth.
Their flagship product, LUXXE White Enhanced Glutathione, became the core of their wellness line and one of the most recognized health supplements in Southeast Asia. The product was manufactured in the United States and carried FDA registration, giving it credibility in markets that were skeptical of local supplements. RS Francisco and Sam Verzosa used this as the anchor product while expanding their catalog into skincare, anti-aging, and slimming solutions.
How RS Francisco and Sam Verzosa Built a Multi-Billion MLM Empire
The growth of Frontrow International from a 100-person startup into a company with over one million distributors was driven by a deliberate and innovative marketing strategy. RS Francisco used his background in commercial directing to craft a brand image that looked nothing like typical network marketing. Everything from the visuals to the celebrity endorsements was designed to attract a younger, image-conscious audience.
Signing global and local celebrities was a masterstroke that set Frontrow apart from every competitor in the space. Names like Floyd Mayweather, Pia Wurtzbach, Kathryn Bernardo, and Daniel Padilla gave the brand a level of credibility and aspirational appeal that money alone could not manufacture. These endorsements were carefully chosen to speak to different segments of the Filipino consumer market simultaneously.
The company expanded into more than a dozen countries across Asia, the Middle East, and Canada, earning Frontrow the Best Global Company title at the Asian Networkers’ Convention and Expo. RS Francisco was featured in Forbes Asia as a result of this extraordinary growth. The Sam Verzosa and RS Francisco net worth grew substantially through this expansion, establishing both men as genuine multi-millionaires with global business footprints.
Is RS Francisco Frontrow Legitimate? Addressing the MLM Reviews
Frontrow International is a fully registered corporation under the Securities and Exchange Commission of the Philippines, and its products carry valid Food and Drug Administration registration. This legal foundation separates it from fraudulent schemes that sell nothing physical and rely entirely on recruitment fees. RS Francisco and his team built a business that could withstand regulatory scrutiny over more than a decade of operation.
The most common criticism found in public discussions is that some distributors focus heavily on recruiting new members rather than consistently selling products to end consumers. This pattern is a recognized concern in the broader direct-selling industry and is not unique to Frontrow. The company itself operates within legal boundaries, even though individual distributor behavior can sometimes cross into misleading territory.
Financial professionals generally advise people to approach any network marketing opportunity with careful research and realistic expectations. The risk for distributors who join later in a growing network is real and should not be ignored. However, Frontrow International, as a registered, product-based company with over a decade of operational history, sits clearly on the legitimate side of Philippine commerce law.
RS Francisco Career
RS Francisco built his career in three distinct phases that each required a completely different set of skills. He began as a stage actor, transitioned into commercial directing, and then reinvented himself as a corporate leader and social entrepreneur. Each phase informed the next, giving him a rare combination of creative and strategic intelligence.
His work as Direk RS Francisco in the advertising industry lasted from 1997 onward and made him one of the most sought-after commercial directors in the country. He handled campaigns for internationally recognized brands and worked with some of the biggest names in Philippine entertainment.
RS Francisco Career Highlights:
- Trained with Dulaang UP and performed in M. Butterfly as Song Liling at age 18
- Became a top commercial director working with McDonald’s, Pantene, and Globe Telecom
- Co-founded Frontrow International in 2010 with Sam Verzosa
- Led Frontrow to expand across 12+ countries in Asia, the Middle East, and Canada
- Starred in Bhoy Intsik (2017) and earned a Gawad Urian Best Actor nomination
- Executive-produced Lingua Franca (2019), which screened at the Venice Film Festival
- Launched Rampa Drag Club in Quezon City in February 2024
- Received the TOFA Award in Las Vegas in 2025
- Introduced Luxxe White Ultima in early 2026
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Beyond Business: RS Francisco Role in Philippine Theater and Cinema
RS Francisco never abandoned his artistic roots even after building a billion-peso business empire. He returned to the theatrical stage in 2018 to reprise his most celebrated role in M. Butterfly, donating every peso of his personal performance fees directly to charitable organizations. That decision said everything about the kind of person he chose to remain despite his wealth.
In cinema, he moved from behind the camera to in front of it by taking on the lead role in the independent film Bhoy Intsik in 2017. The performance earned him multiple Best Actor awards at local film competitions and a nomination at the prestigious Gawad Urian Awards. It was a bold creative risk that paid off and expanded his reputation beyond the business world.
As an executive producer under Frontrow Entertainment, RS Francisco has consistently used his financial resources to fund stories that mainstream studios typically avoid. Films like Lingua Franca and Fuccbois tackled LGBTQ+ narratives with honesty and earned recognition both locally and internationally. His role in Philippine independent cinema is now considered as significant as his role in Philippine business.
RS Francisco Net Worth
RS Francisco has built a net worth estimated to be well within the multi-billion Philippine peso range, driven primarily by his ownership stake in Frontrow International and its global operations. While exact figures are held within private corporate structures, the visible markers of his wealth — properties, vehicle collections, and venture investments — reflect a level of financial achievement that places him among the top Filipino entrepreneurs of his generation.
His wealth is not limited to Frontrow alone. Investments in entertainment production, food ventures, and his streetwear brand have created multiple revenue streams that collectively reinforce his financial position. Raymond RS Francisco net worth continues to grow as SioMaynila and Rampa Drag Club mature into established businesses.
RS Francisco Estimated Net Worth Overview (2026)
| Category | Details |
| Primary Wealth Source | Frontrow International (President and Co-Founder) |
| Secondary Sources | Frontrow Entertainment, SioMaynila, Rampa Drag Club, RS Luxxe Wear |
| Estimated Net Worth | Multi-billion Philippine pesos |
| Forbes Recognition | Featured in Forbes Asia |
| Net Worth Growth Factor | Global distributor expansion (1M+ distributors) |
| Sam Verzosa and RS Francisco Net Worth | Combined holdings across multiple industries |
| Philanthropy Output | Hundreds of millions donated through Frontrow Cares |
RS Francisco Cars, Mansions, and the Cost of a Luxury Lifestyle
RS Francisco is well known among Filipino entrepreneurs for maintaining a world-class collection of luxury automobiles that reflects his personal taste for precision engineering and bold design. His garage has included vehicles like the Ferrari 458 Italia, Lamborghini Huracán, and custom Rolls-Royce models, each representing a different dimension of his personality. During the height of the pandemic, he made headlines by auctioning parts of this collection to generate emergency funds for displaced Filipino families.
His residential properties in Manila’s most exclusive neighborhoods are as carefully curated as his professional image. The interiors of his homes blend modern architecture with original Filipino artwork, haute couture accents, and bespoke European furnishings that double as private galleries. His living spaces reflect a man who values beauty as much in his personal environment as he does in his business identity.
The lifestyle of RS Francisco is not purely about personal indulgence; it operates as a deliberate extension of his brand. He understands that in the world of network marketing, the image of success motivates distributors and attracts new talent. His luxury choices are made with both personal enjoyment and strategic brand communication in mind.
The Launch of SioMaynila: His Newest Social Enterprise Venture
SioMaynila was launched by RS Francisco and Sam Verzosa as a food business rooted in social purpose rather than pure corporate profit. The flagship location opened at their corporate headquarters on Quezon Avenue in Quezon City, giving the brand an immediate connection to their existing business community. The product offering centers on premium-quality siomai made accessible at a price point that everyday Filipinos can afford.
What separates SioMaynila from ordinary food businesses is its micro-franchising model, which is designed specifically for low-income individuals and families who lack the capital to enter traditional franchise systems. The startup requirements are kept intentionally low so that vendors from urban communities can set up their own earning operations with minimal barriers. Each franchisee receives product inventory, standardized equipment, and marketing support as part of their package.
RS Francisco has described SioMaynila not as a revenue vehicle but as an economic recovery platform for communities that need practical pathways to financial independence. The venture fits naturally into his broader philosophy of building businesses that generate both income and social impact simultaneously. In 2026, SioMaynila continues to expand its vendor network across Metro Manila and beyond.
RS Francisco in M. Butterfly: The Theater Role That Defined His Career
- Butterfly is a Tony Award-winning play written by David Henry Hwang that tells the story of a French diplomat who falls into a long deception with a Chinese opera performer working as a government spy. RS Francisco first took on the lead role of Song Liling in 1990 when he was just eighteen years old, trained by National Artist Tony Mabesa at Dulaang UP. That performance became one of the most discussed in Manila’s theater history and launched his name into serious artistic circles.
The role required a rare ability to inhabit gender fluidity, emotional manipulation, and theatrical illusion simultaneously, and RS Francisco delivered all three with a precision that earned him national praise. The character of Song Liling is technically and emotionally demanding in ways that test even experienced actors. Performing it as a teenager with that level of impact was an achievement that the Philippine theater community still references today.
In 2018, RS Francisco returned to the same role at the Maybank Performing Arts Theater in a high-profile revival co-produced with Broadway producer Jhett Tolentino through Frontrow Entertainment. He was 46 years old, and the performance drew just as much critical attention as the original. All of his personal performance earnings from that production were donated in full to charitable causes, making the revival both an artistic and humanitarian event.
Inside Rampa Drag Club: RS Francisco’s Latest Entertainment Venture
Rampa Drag Club opened in February 2024 in an 800-square-meter venue along Eugenio Lopez Drive in Quezon City, directly across from the ABS-CBN compound. RS Francisco co-founded the space alongside Ice Seguerra, Liza Diño, Cecille Bravo, and the celebrated drag trio known as Divine Divas, which includes Precious Paula Nicole, Viñas De Luxe, and Brigiding. From its opening night, Rampa positioned itself as a full-scale performance destination rather than a typical nightlife venue.
The club operates with a rotating lineup of seventeen drag performers and five professional hosts, supported by professional-grade theater lighting and sound systems. Beyond nightly entertainment, Rampa runs a program called Sampa, which is an open-mic concept that gives emerging drag artists access to a professional stage without financial barriers. This community-oriented programming reflects the founding philosophy that artistic spaces should be accessible, not exclusive.
RS Francisco built Rampa to serve the LGBTQIA+ community with both entertainment and practical support. The venue organizes dedicated theme nights that spotlight underrepresented groups, including trans men, lesbians, plus-size men, and the bear community. Financial literacy drives are also held at the venue, connecting nightlife culture with real economic education in a way that is both innovative and genuinely impactful.
From Commercial Director to Gawad Urian Nominee: His Cinematic Journey
Direk RS Francisco built his reputation in the advertising industry starting in 1997, directing high-budget television campaigns for brands like McDonald’s, Pantene, and Globe Telecom. He worked with some of the most recognizable faces in Philippine entertainment, including Manny Pacquiao and Judy Ann Santos, and became one of the highest-paid commercial directors in the country during that period. His advertising career gave him the production skills and industry relationships that would later fuel his film work.
His transition into independent cinema took a bold turn in 2017 when he stepped in front of the camera as the lead actor in Bhoy Intsik, a film that explored Manila’s criminal underworld through the eyes of a complex community figure. The performance earned him multiple Best Actor awards at local film festivals and a nomination at the 2018 Gawad Urian Awards, which is widely considered the most respected film critics’ award in the Philippines. Standing alongside industry veterans at that ceremony confirmed that his acting ability was not a side note but a genuine artistic contribution.
As an executive producer, RS Francisco has used Frontrow Entertainment to back films that carry cultural and social weight. Lingua Franca (2019) screened at the Venice Film Festival and became a landmark work for transgender representation in Asian cinema. Fuccbois (2019) and Beki Problems (2021) continued that commitment to LGBTQ+ storytelling, establishing Frontrow Entertainment as a production company with a clear artistic conscience.
Why RS Francisco Was Named One of the Most Influential Filipinos Globally
RS Francisco received his TOFA Award in Las Vegas in 2025, joining the list of 100 Most Influential Filipinos in the World recognized by that organization. The recognition was based not only on his business achievements but on the breadth of impact he has created across economics, culture, and social development. His story resonates internationally because it represents a complete transformation from financial struggle to global influence.
Through Frontrow International, RS Francisco created economic opportunities for hundreds of thousands of overseas Filipino workers by giving them a structured platform to build income abroad. His company turned network marketing into a tool for financial empowerment in countries across Asia, the Middle East, and Canada. That economic reach is a significant part of why he is viewed as a global figure rather than simply a local success story.
His role as a financier of Filipino independent cinema adds a cultural dimension to his global profile that few business leaders can claim. By executive-producing Lingua Franca and bringing it to the Venice Film Festival, he elevated Philippine storytelling on an international stage. RS Francisco stands as one of the rare individuals who has contributed meaningfully to his country’s economy, culture, and community welfare all at the same time.
How RS Francisco SioMaynila is Changing Lives Through Food Franchising
SioMaynila addresses a real gap in the Philippine franchise industry by offering an entry-level business model that does not require large capital investment. Traditional food franchises demand hundreds of thousands of pesos upfront, placing them out of reach for most working-class Filipinos. SioMaynila was specifically designed to remove that barrier and make entrepreneurship available to people who have the drive but not the starting funds.
Each micro-franchise package under SioMaynila comes with everything a vendor needs to begin operating immediately, including premium siomai inventory, standardized cooking equipment, and branded marketing materials. The system is built as a turnkey operation so that new vendors do not need prior food business experience to get started. This simplicity is intentional and reflects the founding philosophy of making economic participation as easy as possible for ordinary Filipinos.
The wider impact of SioMaynila extends beyond individual income generation into neighborhood-level economic activity. Every new vendor creates local employment, contributes to community foot traffic, and builds financial confidence in areas where formal job opportunities are limited. RS Francisco sees this food venture as a long-term social investment rather than a short-term corporate revenue play.
RS Francisco Philanthropy and Awards: How the TOFA Honoree Gives Back
RS Francisco approaches philanthropy not as a publicity exercise but as a structural part of how his businesses operate. Frontrow Cares, the charitable arm of Frontrow International, has channeled hundreds of millions of pesos into disaster relief operations, medical assistance programs, and sustainable livelihood projects across the Philippines. The foundation operates continuously, not just during emergencies.
His clothing brand RS Luxxe Wear was built with an entirely different financial model from typical fashion labels. One hundred percent of the proceeds from RS Luxxe Wear were directed toward pandemic relief efforts during the COVID-19 crisis, providing food, medicine, and support to thousands of displaced families. He also famously auctioned vehicles from his personal luxury car collection during that same period to raise additional emergency funds.
The TOFA Award received in Las Vegas in 2025 joins a long list of recognition that includes the Asia’s Modern Hero Award and the Philippine Fashion Award for Most Influential Personality in Business. He also donated his complete personal earnings from the 2018 M. Butterfly revival to charitable organizations. Across every major moment in his career, RS Francisco has consistently found ways to convert personal success into community benefit.
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RS Francisco Now Today
In 2026, RS Francisco remains fully active across all dimensions of his career, with particular focus on business expansion, financial education, and community development. He and Sam Verzosa hosted their annual Chinese New Year gathering earlier this year to formally launch Luxxe White Ultima, an upgraded version of their flagship supplement formulated for faster results. The launch was received positively by the Frontrow distributor community and signaled continued product innovation within the wellness line.
Financial literacy has become a growing priority in his public work this year. RS Francisco has been conducting seminars and community programs specifically aimed at empowering LGBTQIA+ individuals and micro-entrepreneurs with practical money management skills. He uses his platforms, including Rampa Drag Club, as venues for this kind of education, blending entertainment spaces with economic empowerment in a model that feels entirely his own.
On the creative front, RS Francisco continues to review scripts and project proposals under Frontrow Entertainment, to produce new work when the right story aligns with his schedule. SioMaynila is actively expanding its vendor network, and Rampa Drag Club has become an established part of Quezon City’s cultural landscape. Raymond RS Francisco in 2026 is a man who shows no signs of slowing down across any of the worlds he inhabits.
Last Words
RS Francisco represents something genuinely rare in both the Philippine arts and business world. He built financial success without abandoning the values, relationships, and creative instincts that defined him long before any of the wealth arrived. His story is not about overnight success but about years of quiet discipline, artistic courage, and strategic reinvention that compounded into something extraordinary.
The legacy of RS Francisco will likely be remembered not just for the size of Frontrow International or the weight of his awards, but for how consistently he used his position to lift others. From funding independent cinema to feeding displaced families, from building a safe space for drag performers to creating franchise opportunities for low-income vendors, his career has been defined by contribution. He remains one of the most complete examples of what it looks like when talent, purpose, and opportunity are handled with both ambition and heart.
Frequently Asked Questions
Who is RS Francisco?
RS Francisco is a Filipino entrepreneur, actor, and commercial director who co-founded Frontrow International with Sam Verzosa in 2010 and is recognized as one of the most influential Filipinos globally.
What is RS Francisco’s net worth?
Raymond RS Francisco net worth is estimated to be in the multi-billion Philippine peso range, built through Frontrow International and multiple other business ventures across entertainment, food, and fashion.
Is RS Francisco’s net worth on Forbes?
RS Francisco net worth Forbes recognition came through a feature in Forbes Asia, which highlighted his leadership of Frontrow International as one of Southeast Asia’s major direct-selling companies.
How old is RS Francisco?
RS Francisco was born on August 8, 1972, making him 53 years old in 2026.
What is the relationship between Sam Verzosa and RS Francisco?
The Sam Verzosa and RS Francisco relationship began at the University of the Philippines, and they describe their bond as that of brothers who built a global business empire together.
What is M. Butterfly RS Francisco?
- Butterfly is a Tony Award-winning play in which RS Francisco performed the lead role of Song Liling in 1990 at age 18, then reprised the same role in a high-profile 2018 revival.
Does RS Francisco have a wife or partner?
Publicly available information does not confirm details about RS Francisco wife or a named romantic partner, as he keeps his personal life largely private.
Who is Direk RS Francisco?
Direk RS Francisco is the industry title used in Philippine advertising for Raymond RS Francisco, who became one of the country’s most sought-after television commercial directors starting in 1997.
What is RS Francisco’s role in Frontrow?
RS Francisco Frontrow connection is as co-founder and President, where he oversees brand strategy, celebrity endorsements, and the overall direction of the company.
What was RS Francisco before Frontrow?
RS Francisco before Frontrow was a celebrated stage actor and a highly paid commercial director who worked with major brands including McDonald’s, Pantene, and Globe Telecom.