Let’s bust a myth: the whole “solopreneur” thing? It’s a little misleading. Yes, you may be running your voiceover business solo – but if you’re succeeding, chances are, you’re not actually going it alone.
Voiceover is a wild ride. Talent and mic skills matter, no doubt. But the behind-the-scenes grind – branding, billing, marketing, lead generation, admin work – is what keeps the career engine running. The real challenge? Being not just the performer, but also the full executive suite for your business.
Many of us embrace the “SOLOpreneur” label, as if juggling everything ourselves proves we’re worthy of success. But spoiler alert: the most successful solopreneurs aren’t doing it all alone. They’re outsourcing. They’re collaborating. They’re building a team.
Success Requires Support
The reality is, success in VO means support. Smart voice actors work with coaches, attend workouts, hire VAs, get help with marketing, editing, social media, even inbox management. They buy back their time so they can focus on what they do best: performing.
Outsourcing isn’t failure. It’s strategy.
Think Like a CEO (Because You Are One)
The fastest way to scale your business isn’t grinding harder – it’s getting smarter with your time. Think like a CEO. Shift your mindset: outsourcing is not just an expense – it’s a trade. You exchange money for time, and that time lets you earn more money.
Hiring a VA to manage your CRM or help with lead generation isn’t a luxury – it’s a growth tool. And if you’re doing everything yourself, chances are you’re already falling behind.
Small Steps, Big ROI
Not rolling in extra cash yet? No problem. You can still get help. Trade services with another creative. Partner with a peer on outreach. Hire out one-off projects with big potential returns. Think “tasks with impact” and start small.
- Prioritize what’s causing the most bottleneck.
- Outsource in project chunks, not full-time roles.
- Combine tasks for efficiency (lead + email = smart!).
- Pay for outcomes, not hours.
Think results, not just action. One lead that converts is better than 100 that don’t. One killer post that builds your brand beats a dozen throwaways.
Stay Nimble
Outsourcing is not “set it and forget it.” Keep checking in. Evaluate ROI. Shift gears when needed. Your needs will evolve as your business grows – and that’s a good thing.
Being a “SOLO”preneur doesn’t mean being alone. Let go of the hustle-hero mindset. Growth happens faster, smarter, and more sustainably when you share the load.
Because let’s face it—burnout is not a business strategy.
Guest writers: Brigid Reale, & Lynn Norris
Your Outsourcing Solutions Support, VA For VO
vaforvo.com | office@vaforvo.
