Beverly Hills, CA – After a challenging period marked by the devastating LA wildfires, the GBK Brand Bar Critics’ Choice & Grammy Fire Relief Lounge finally opened its doors, bringing together some of the biggest names in music and entertainment for an inspiring event focused on giving back. This year’s lounge took on special significance, partnering with Americares and Crew Nation to provide much-needed support to those affected by the fires. The event showcased a spirit of generosity alongside its usual array of exciting gifts and experiences.
GBK CEO Gavin Keilly emphasized the importance of the cause, stating, “We love to be able to help the fire victims in any way we can through our events.” This commitment to community was evident throughout the lounge, where celebrities had the opportunity to assemble hygiene and cleaning kits for distribution to individuals impacted by the wildfires. The partnership with Americares and Crew Nation underscored the event’s dedication to making a tangible difference in the lives of those affected.
The lounge drew a remarkable crowd of stars from across the entertainment spectrum. Attendees included celebrated actors like Angela Bassett, Viola Davis, Casey Affleck, Mekhi Phifer, Katja Herbers, Adina Porter, and many more. Grammy nominees and winners, including Maxine Ashley, J. Brown, Darius Dixson, members of Gojira, Jean & Marcus Baylor, Ricky Dillard, Lalah Hathaway, Gregory Porter, Jordan Adetunji, Durand Burnarr, Cyrille Aimee, Ricky Bell & Johnny Gill of New Edition, and others, also joined the celebration, highlighting the intersection of music and philanthropy.
Beyond the star power, the lounge featured an impressive array of gifts and experiences. Bodywell, a leading biotech company, showcased its innovative technology designed to enhance well-being.
MEND presented its luxury skincare line, harnessing the power of stem cells and gold nanoparticles.
Neurovalens, a pioneer in wearable neurotechnology, offered its Modius Sleep headset, a non-invasive solution for better sleep.
5TH WHEEL, a subsidiary of INVANTI, highlighted its eco-friendly electric scooters and e-bikes, promoting sustainable transportation. SingleTree Lane showcased its globally inspired fashion designs, while Koulianos Designs presented custom sterling silver jewelry.
The lounge also offered a taste of luxury travel, with incredible trips provided by Sailrock Resort in Turks & Caicos, Raiwasa in Fiji, and La Casa del Camino in Laguna Beach. Fashion designers Claude Kameni and Shari Henry displayed their latest creations, while Luenell’s Iconic perfume and Petty Pout lip treatments added to the glamour.
Guests enjoyed delicious food from Ike’s Love and Sandwiches and beverages from Vuelo Tequila, Hertelendy Vineyards wines, Ike’s Love and Sandwiches, and a delightful candy bar by Cocoa and Candy. Home goods from Rest, Lumiere Rene Candle Company, and Imbibe Lifestyles provided a touch of comfort and relaxation. Other unique gifts included opportunities for celebrities to have their stories ghostwritten and published by Action Takers Publishing, and in-home dog training sessions from Rock Dog Canine Adjustments. DJ Bri Giger provided the music, and SIMS Blooms created beautiful floral arrangements.
The GBK Critics‘ Choice & Grammy Fire Relief Lounge served as a powerful reminder of the entertainment industry’s capacity to come together and support those in need. By combining the excitement of awards season with a genuine commitment to giving back, the event made a positive impact while celebrating talent and creativity.
About Americares
Americares is a health-focused relief and development organization that helps people and communities around the world access health in times of disaster and every day. Each year, Americares reaches 85 countries on average, including the United States, with life-changing health programs, medicine, medical supplies and emergency aid. Americares is one of the world’s leading nonprofit providers of donated medicine and medical supplies. For more information, visit americares.org
About GBK
Today’s best brands align themselves with GBK’s celebrity events to get their products into the hands of some the most recognizable names in the entertainment industry. GBK has taken part in high profile events and pre-parties prior to the Academy Awards, Emmys, Golden Globes, Grammys, MTV Movie Awards, Teen Choice Awards, BET Awards, Sundance Film Festival, New York Food & Wine, Miami Beach Art Basel, Cannes Film Festival, Coachella Valley Music & Arts Festival and Rock & Roll Hall of Fame Induction Ceremony, as well as celebrity golf tournaments, numerous charities and galas. For more information, visit gbkbrandbar.com.
