The Original Doughbrik’s Snacks, the rapidly growing snack brand co-founded by globally recognized content creator David Dobrik, unveiled exciting new innovations to its popular chip line, WAVERS, at Natural Products Expo West 2026. The event took place from March 3–6, 2026, at the Anaheim Convention Center in California.
The brand’s presence at Expo West marked a significant milestone, introducing a new product evolution that reflected the company’s commitment to cleaner ingredients and elevated snacking standards.
A Major Ingredient Upgrade: Avocado Oil and Gluten-Free Innovation
At the center of the announcement was a major formulation shift across the brand’s entire snack portfolio. The Original Doughbrik’s Snacks officially transitioned away from seed oils and pivoted to avocado oil, a move that aligned with growing consumer demand for more transparent and health-conscious ingredients.
In addition, the company took another important step by transitioning its product line to a completely gluten-free platform. All wheat products were removed from the recipe, making the snack accessible to a broader audience while maintaining the bold flavor profile that helped the brand gain momentum in the competitive snack market.
Visitors attending the expo experienced these new product developments firsthand. WAVERS exhibited in North Hall at Booth #N1139, open March 4–6, with a special appearance day held on March 4.
Meet the Faces Behind the Brand
Expo attendees had the opportunity to sample WAVERS’ crave-worthy flavors and meet some of the founders and investors behind the fast-rising snack brand. Alongside David Dobrik, appearances were made by investor Ben Waddell and musician Ryan Cabrera.
The brand was co-founded by Dobrik and longtime friend Ilya Fedorovich. Product development and growth strategy were guided by consumer packaged goods veterans Adam Cohen and Jerry Bello, founders of Tastemaker Food Co.
Together, the team built a brand that blended nostalgia, creative flavor inspiration, and high-quality ingredients into a distinctive snacking experience.
Pizza-Inspired Flavors with a Modern Twist
The inspiration for WAVERS traced back to the fan-favorite pizza combinations served at Dobrik’s West Hollywood pizzeria, Doughbrik’s Pizza. Translating those flavors into a snack format, the brand delivered bold taste in a light, crispy chip designed for modern snack lovers.
The WAVERS lineup included:
Late Night Pizza
Extra Cheesy
Spicy Pickle
Hot Honey
Freakin’ Hot
Each chip was crafted from a crunchy blend of potato, rice, and corn crisps, delivering a satisfying texture that complemented its bold flavor profile.
Introducing the New “Freakin’ Hot” Flavor
One of the most anticipated highlights at Expo West was the debut of WAVERS’ newest flavor, Freakin’ Hot. Designed for snackers who crave heat and excitement, the new variety delivered a fiery kick with every bite.
The bold flavor combined intense spice with the signature crispy texture that defined the brand’s snack line. Despite the heat, the product still aligned with the company’s clean-label philosophy.
Each serving contained just 130–140 calories, was non-GMO, and was made with avocado oil. The chips were also produced without artificial flavors or preservatives, offering consumers a better-for-you snack option that did not compromise on taste.
A Growing Brand with Big Ambitions
Beyond flavor innovation, the company also focused on expanding its retail presence nationwide. Adam Cohen and Jerry Bello were available during the event to discuss the brand’s growth strategy, product innovation pipeline, and future expansion plans.
The Original Doughbrik’s Snacks aimed to appeal to a wide audience — from pizza lovers and adventurous snackers to consumers seeking clean-label products for on-the-go lifestyles.
About The Original Doughbrik’s Snacks
The Original Doughbrik’s Snacks was founded by David Dobrik and Ilya Fedorovich and developed in partnership with Tastemaker Food Co. founders Adam Cohen and Jerry Bello. The brand introduced pizza-inspired innovation into the better-for-you snack category through its flagship product line, WAVERS.
Made with avocado oil, non-GMO ingredients, and no artificial preservatives, WAVERS delivered bold flavors with a modern approach to snack quality.
The Brand’s Mission
At its core, Doughbrik’s Snacks reflected David Dobrik’s mission to bring bold, unforgettable flavors to people around the world.
Dobrik’s experiences as a global content creator introduced him to diverse food cultures and unique flavor profiles. These inspirations shaped the creation of The Original Doughbrik’s Snacks, a line of pizza-inspired and globally influenced snacks that celebrated adventure, creativity, and shared experiences.
The connection between Doughbrik’s Pizza and Doughbrik’s Snacks was rooted in the same philosophy: creating high-quality, fun, and accessible food experiences. By expanding beyond the pizza shop into retail snack products, the brand delivered the same exciting flavors fans loved whether through a slice of pizza or a crunchy snack.
Learn More
Visit the official website at here.
You can also follow The Original Doughbrik’s Snacks on social media:
Instagram & TikTok: @eatdoughbriks