photographed by David Christopher Lee

visit David Christopher Lee Photography

The richest beauty influencers of 2022 from Bretman Rock to Safiya Nygaard

Following last year’s 2021 ‘Beauty Influencer Rich List’, Cosmetify carried out their study once again to reveal the highest earning beauty influencers of 2022, looking at each influencer’s Instagram, YouTube and TikTok accounts.
 
You can dig further into the data here: https://www.cosmetify.com/beauty-influencer-rich-list/
Top 10 biggest beauty earners (combined earnings from Instagram, YouTube and TikTok)
 
 

Rank

Name

Estimated Instagram Earnings per Post 

Estimated TikTok Earnings per Post 

Estimated YouTube Earnings per Post 

Combined Earnings per Post 

1

Safiya Nygaard

$7,160

$1,800

$187,917

$196,877

2

Huda Kattan

$168,113

$7,820

$1,283

$177,216

3

James Charles

$75,654

$35,200

$34,417

$145,271

4

Bretman Rock

$61,094

$13,700

$47,666

$122,460

5

Nikita Dragun

$29,830

$12,600

$57,075

$99,505

6

Chiara Ferragni

$91,746

$5,370

$1,701

$98,817

7

Jeffree Star

$45,984

$2,100

$42,284

$90,368

8

Pony Makeup

$26,833

$435

$56,231

$83,499

9

Mari Maria

$66,780

$8,210

$618

$75,608

10

Nikkie Tutorials

$54,146

$5,560

$13,341

$73,047

 
 
The research reveals:
 
  • Safiya Nygaard is at the top of our list with the highest combined earnings across all social media platforms, with a single post on YouTube estimated to be worth up to $187,917.

 
  • Second place is held by Huda Kattan, who is also the most successful beauty influencer on Instagram with each post being worth up to $168,113. 

 
  • Meanwhile, James Charles takes third place overall whilst also being the highest earning influencer on TikTok, making up to $35,200 per post.

 
Further study insights:
 
  • Last year’s richest influencer was Huda Kattan, nevertheless her combined earnings increased by over $58,000.

 
  • Other beauty influencers that performed particularly well include Nikita Dragun, Bretman Rock and Chiara Ferragni whose combined earnings per post are all over $98,000.

 
  • Some controversial influencers such as James Charles or Jeffree Star have had increased earnings – over $40,000, despite being “cancelled” at least once. 

 
You can see the full, detailed version on Cosmetify’s website, here.
 
No Comments Yet

Leave a Reply

Your email address will not be published.