The richest beauty influencers of 2022 from Bretman Rock to Safiya Nygaard

Following last year’s 2021 ‘Beauty Influencer Rich List’, Cosmetify carried out their study once again to reveal the highest earning beauty influencers of 2022, looking at each influencer’s Instagram, YouTube and TikTok accounts.
You can dig further into the data here:
Top 10 biggest beauty earners (combined earnings from Instagram, YouTube and TikTok)



Estimated Instagram Earnings per Post 

Estimated TikTok Earnings per Post 

Estimated YouTube Earnings per Post 

Combined Earnings per Post 


Safiya Nygaard






Huda Kattan






James Charles






Bretman Rock






Nikita Dragun






Chiara Ferragni






Jeffree Star






Pony Makeup






Mari Maria






Nikkie Tutorials





The research reveals:
  • Safiya Nygaard is at the top of our list with the highest combined earnings across all social media platforms, with a single post on YouTube estimated to be worth up to $187,917.

  • Second place is held by Huda Kattan, who is also the most successful beauty influencer on Instagram with each post being worth up to $168,113. 

  • Meanwhile, James Charles takes third place overall whilst also being the highest earning influencer on TikTok, making up to $35,200 per post.

Further study insights:
  • Last year’s richest influencer was Huda Kattan, nevertheless her combined earnings increased by over $58,000.

  • Other beauty influencers that performed particularly well include Nikita Dragun, Bretman Rock and Chiara Ferragni whose combined earnings per post are all over $98,000.

  • Some controversial influencers such as James Charles or Jeffree Star have had increased earnings – over $40,000, despite being “cancelled” at least once. 

You can see the full, detailed version on Cosmetify’s website, here.
David Christopher Lee


David Christopher Lee launched his first online magazine in 2001. As a young publisher, he had access to the most incredible events and innovators of the world. In 2009, he started, one of the largest portals for all things luxury including 5 star properties, Michelin Star Restaurants and bespoke experiences. As a portrait photographer and producer, David has worked with many celebrities & major brands such as Richard Branson, the Kardashians, Lady Gaga, Cadillac, Lexus, Qatar Airways, Aman Hotels, just to name a few. David’s work has been published in major magazines such as GQ, Vogue, Instyle, People, Teen, Men’s Health, Departures & many more. He creates content with powerful seo marketing strategies.

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