Anaheim is getting ready for a major weekend on the fitness calendar as TheFitExpo Anaheim 2026 returns to the Anaheim Convention Center on August 29 and 30. Promoted around the message “Get Your Tickets! Your Goals. Your Expo!”, this year’s event brings together athletes, fitness personalities, wellness brands, competitions, training experiences and thousands of fitness enthusiasts under one roof.
The event is designed to be more than a traditional fitness trade show. With live competitions, workouts, seminars, product demonstrations, celebrity and influencer appearances, food and wellness experiences, and opportunities to discover new training products, TheFitExpo has become a large-scale gathering for people who live, work and invest in the fitness lifestyle.
A Weekend Where Fitness Takes Center Stage
The 2026 Anaheim edition will take place at Anaheim Convention Center, Hall B, with the event running across Saturday and Sunday. The official event schedule lists hours of approximately 9:30 a.m. to 5 p.m. each day.
What makes TheFitExpo particularly appealing is the range of experiences included with general admission. Attendees can explore the exhibition floor while also accessing workouts, seminars, demonstrations and competitions without having to purchase separate admission for each activity. According to TheFitExpo, all competitions are included with the event ticket, while premium experiences such as the X-Lounge and early-entry options are available as add-ons.
That creates an atmosphere closer to a fitness festival than a conventional industry exhibition, with visitors able to move between the show floor, competition areas, educational sessions and interactive experiences throughout the weekend.
From Strength Competitions to Training Experiences
For serious athletes, the competition program is one of the major attractions. The 2026 Anaheim programming includes events covering several disciplines, including USPA Powerlifting, NPC bodybuilding competitions, UAL armwrestling, Point Muay Thai, Point Boxing, TRX Ignite Games and APE Games.
The APE Games, for example, will bring individual and team functional fitness competition to TheFitExpo, with athletes testing their abilities in a competitive environment during the August 29 and 30 weekend.
For spectators, these competitions offer something different from simply watching a demonstration on a stage. The event brings athletes and fitness communities together in a live environment where strength, conditioning, technique and preparation become part of the weekend’s entertainment.
Meet the People Behind the Fitness Culture
TheFitExpo also places considerable emphasis on personalities and community. The Anaheim event is expected to attract more than 100 fitness influencers, alongside athletes, coaches, brands and other industry figures.
For fans, that means the weekend provides opportunities to meet personalities they normally follow online, discover new training approaches and connect with other people who share similar fitness interests.
The event’s audience extends beyond professional athletes. The official exhibitor information describes Anaheim as attracting more than 15,000 fitness enthusiasts and industry professionals, including personal trainers, gym owners, group exercise instructors and retail buyers. More than 200 companies exhibit at the show each year.
A Marketplace for the Next Generation of Fitness
Walking through TheFitExpo is also an opportunity to see where the fitness industry is heading. Exhibitors showcase everything from supplements and nutrition products to workout equipment, apparel, recovery products and wellness services.
The official attendee profile highlights a highly active audience, with 98% of surveyed attendees working out at least three times a week, while large portions of the audience report interest in healthier lifestyles, supplements, energy products, workout clothing and home exercise equipment.
That makes the event valuable not only for consumers looking for their next fitness product but also for brands looking to introduce themselves to an engaged audience.
Among the companies and partners featured in the 2026 promotional artwork are LINEAR Organic Protein Bar, Dialed Health, TRX, Ralphs, CTN, QLI Fitness Equipment and 24 Hour Fitness, reflecting the broad mix of nutrition, training, wellness and fitness brands surrounding the event.
Wellness, Food and Recovery Are Part of the Experience
The modern fitness industry extends well beyond lifting weights, and TheFitExpo’s programming reflects that shift.
The 2026 Anaheim schedule includes a Training & Wellness Zone, Healthy Cooking & Eating, Beauty Bootcamp, Biohack Basics and the CTN Recovery Zone, giving attendees opportunities to explore different aspects of performance and overall wellness.
The Healthy Cooking & Eating programming is particularly relevant for attendees interested in the connection between nutrition and performance, while recovery and wellness-focused areas offer a broader look at how athletes and everyday fitness enthusiasts can approach their routines.
The result is an event that recognizes that achieving fitness goals is not simply about training harder. Nutrition, recovery, education, lifestyle and consistency all play a role.
The Anaheim Setting Adds to the Weekend
The choice of Anaheim Convention Center gives TheFitExpo a central Southern California location with easy access to Orange County’s broader attractions. The venue is located at 800 W. Katella Avenue in Anaheim, placing the event in the heart of a destination that regularly attracts visitors from throughout California and beyond.
TheFitExpo also provides official hotel information for attendees, including a discounted room block at the Hilton Anaheim, making it possible for visitors to turn the expo into a full weekend trip.
For anyone traveling to Anaheim specifically for the event, planning ahead is worthwhile, particularly for parking, accommodation and premium experiences.
More Than an Expo, It Is a Fitness Community
Perhaps the most compelling part of TheFitExpo is the sense of community surrounding it. Professional athletes compete alongside recreational fitness enthusiasts, established brands share space with emerging companies, and influencers interact directly with the people who follow them.
That combination has helped TheFitExpo establish itself as one of the major consumer fitness events on the West Coast. The organization’s Anaheim exhibitor information describes the event as its second-largest consumer fitness expo, while its wider positioning calls it one of the West Coast’s largest fitness events.
Whether someone arrives looking for a new training program, interested in bodybuilding and strength competitions, curious about wellness innovations, or simply wanting to spend a weekend surrounded by the fitness community, Anaheim offers plenty to explore.
Get Ready for TheFitExpo Anaheim 2026
With two days of competitions, workouts, education, brands, influencers and wellness experiences, TheFitExpo Anaheim 2026 is shaping up to be a major gathering for Southern California’s fitness community.
The event takes place August 29 and 30, 2026, at the Anaheim Convention Center, with tickets providing access to the exhibition floor, workouts, seminars, demonstrations and competitions, subject to any premium or separately ticketed experiences.
For tickets, schedules and the latest event updates, visit TheFitExpo official website.
TheFitExpo Anaheim 2026
August 29–30, 2026
Anaheim Convention Center, Hall B
800 W. Katella Ave., Anaheim, California
Your goals. Your expo. Your weekend.