Television awards season is always an exciting time in Hollywood, and this year, it reached a new level of luxury and celebration with the GBK & MEND Luxury Prime Time Television Awards Lounge. Held over two spectacular days—September 13 and 14, 2024—at the prestigious Beverly Wilshire Hotel in Beverly Hills, the event brought together the biggest stars in television to celebrate their accomplishments and enjoy an unforgettable experience filled with extravagant gifts, luxury vacations, and unparalleled entertainment.
This exclusive event attracted top talent, including EMMY® nominees, past winners, presenters, and stars of some of the most talked-about shows. With over $70,000 in luxury gifts and trips up for grabs, the GBK & MEND Awards Lounge was the must-attend event of the weekend. From luxurious skincare to lavish vacations, the lounge was a perfect reflection of the glamour and excitement that surrounds the Television Awards season.
The GBK Brand Bar & MEND Luxury Awards Lounge
Organized by GBK Brand Bar, a renowned luxury gifting suite producer, and MEND, a cutting-edge skincare brand, the awards lounge was a two-day affair designed to celebrate the best of television. Hosted in the heart of Beverly Hills at the Beverly Wilshire Hotel, the event provided invited guests with the opportunity to be pampered with luxurious gifts, skincare, fashion, and vacations. With nearly 30 celebrities and top talent attending, it was a true showcase of Hollywood’s finest.
The Luxurious Offerings at the Lounge
The GBK & MEND Luxury Awards Lounge was brimming with some of the hottest products, services, and experiences in the world of luxury. From cutting-edge skincare to non-alcoholic cannabis cocktails, the lounge truly had something for everyone.
MEND, the event’s title sponsor, wowed attendees with its innovative skincare products that harness the power of stem cells and gold nanoparticles. MEND’s luxurious skincare line transcends the boundaries of traditional skincare, offering guests a transformative experience. Meanwhile, Glory Jewelry showcased its beautiful diamond-encrusted butterfly pieces, which symbolize empowerment and positive change. Fine artist Nita Patel was also on hand, gifting museum-quality giclée prints of her unique, one-of-a-kind paintings that focus on healing the world through art.
The lounge featured Michael Todd Beauty, a brand well-known for its award-winning beauty devices and organically based skincare products. For those looking for a unique and modern adult beverage experience, Incognito offered great-tasting, non-alcoholic, ready-to-drink cannabis cocktails that contain hemp-derived THC and CBD, crafted by master mixologists to deliver a refreshing and relaxing beverage. Adding to the ambiance, DJ Bri Giger spun some of the hottest tracks while guests were treated to a surprise live performance by two-time Grammy winner Elijah Blake.
Celebrity Guests and Television’s Biggest Stars
The list of celebrity attendees at the GBK & MEND Luxury Prime Time Television Awards Lounge was nothing short of impressive. Hollywood’s biggest stars, including Oscar winners Viola Davis and Mira Sorvino, were in attendance, along with an array of EMMY® winners, nominees, presenters, and stars from some of the most buzzworthy shows of the season.
Celebrities who graced the event included Alan Cumming, Mark Duplass, Mekhi Phifer, Stacie Greenwell, Jonathan Golodner, and Michael Minkler, among others. Stars like Duncan McRae, Abbey Romeo, David Isaacman, Hiroto Kanai, Yuki Kedoin, Meriel Sheibani-Clare, Denee Benton, Isaac Robinson Smith, Rose Abdoo, Tomo Goodman, and many more also joined the celebration. Other notable attendees included David Del Rio, Vanessa Rubio, Cat Cora, and Tabitha Brown.
In addition to enjoying luxury gifts and experiences, the stars had the chance to mingle and celebrate their successes, creating an atmosphere of camaraderie and joy as they prepared for the upcoming EMMY® awards.
Extravagant Gifts and Luxury Vacations
A standout feature of the GBK & MEND Luxury Awards Lounge was the sheer value and range of luxury gifts available to the celebrity guests. Over $70,000 worth of gifts and vacations were given away to attendees, making it one of the most luxurious events of the season.
Guests were treated to premium Tequila from Xalisco Spirits, including their La Propuesta and Tequila 4Hundred Voice, both made from 100% agave. AXR 99 Point Wines from Napa Valley provided award-winning wine, while Happy Gut Life LLC offered pesticide-free coffee that’s good for the gut. Delicious sandwiches were provided by Ike’s Love and Sandwiches, and entrepreneur and actor Harry Hamlin shared his Harry’s Famous Sauce with attendees.
In addition to the luxury food and spirits, attendees received world-class vacation packages. These included a stay at La Casa del Camino in Laguna Beach, a trip to Raiwasa Private Resort in Fiji—winner of the World Boutique Hotel Awards—and a 5-night stay at Sailrock Resort in Turks and Caicos, a premier luxury resort. For the more artistic crowd, the lounge featured artistic floral designs by SIMS Blooms, while SKEECH GAMES introduced guests to their high-energy table game, which rivals air hockey.
Attendees also received unique wellness and beauty products, such as the Spa Sciences Health Nasal Fresh MD saline nasal irrigation system, Aroma360 boutique fragrances and diffusers, and ghostwriting services from Action Takers Publishing. Additionally, guests were offered dialect coaching from Speech Fox, high-end fashion from designer Shari Henry, and even a VIP game day experience at SoFi Stadium with the Los Angeles Chargers, complete with field access and an all-inclusive suite.
Philanthropy and Giving Back: A Core Element
Philanthropy has always been a core value of GBK Brand Bar and its CEO, Gavin Keilly, and this year’s GBK & MEND Luxury Prime Time Television Awards Lounge was no exception. Partnering with several charitable organizations, the event provided an opportunity to raise awareness, create celebrity partnerships, and give back to the community.
One of the featured charities was (RED), the well-known organization founded by Bono and Bobby Shriver to fight AIDS. Since its inception, (RED) has generated over $760 million for the global fund and helped more than 290 million people worldwide. Another charity in attendance was the Trauma Intervention Program (TIP), a non-profit organization that works with first responders and hospital personnel to provide crisis intervention and emotional support.
The lounge also partnered with The Collective Identity Mentoring, a grassroots non-profit founded by Nicole Lynn that empowers young Black women by enhancing their self-esteem, leadership skills, and academic achievements. These organizations had the chance to engage with the celebrity guests and press in attendance, sharing their important missions and efforts to help those in need.
An Unforgettable Celebration
The GBK & MEND Luxury Prime Time Television Awards Lounge was a true celebration of television’s biggest talents, offering them not only luxurious gifts and experiences but also an opportunity to give back to the community. With over $70,000 in gifts and trips, world-class food and spirits, and top-tier entertainment, the lounge was one of the most memorable events of the awards season.
The presence of Oscar and EMMY® winners, nominees, and presenters, as well as notable talents from television’s hottest shows, added to the grandeur and excitement of the event. As the Television Awards season continues, the GBK & MEND Luxury Awards Lounge has undoubtedly set a high standard for luxury, philanthropy, and celebration.
For the stars who attended, it was an opportunity to be pampered, connect with their peers, and enjoy the best that luxury gifting has to offer. And for GBK Brand Bar and MEND, it was another successful collaboration, providing the perfect platform to highlight their commitment to quality, innovation, and community support.
As the excitement of the Television Awards season continues, the GBK & MEND Luxury Prime Time Television Awards Lounge will be remembered as one of the standout moments of the year, combining glamour, luxury, and philanthropy in perfect harmony.
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24. Wiens Cellars
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