Star Alliance has reaffirmed its position at the pinnacle of global aviation, securing the title of World’s Leading Airline Alliance at the World Travel Awards 2025. This achievement marks the sixth consecutive year that the Alliance has received the honour, underscoring its steadfast commitment to delivering a seamless, connected, and world-class travel experience for millions of passengers across the globe. The announcement was made during the prestigious Grand Final Gala Ceremony held in Bahrain, a celebration that draws industry leaders and global travel influencers each year.
For Star Alliance, this award represents far more than a trophy — it is a testament to the organisation’s consistent dedication to enhancing every stage of the customer journey. From intuitive booking experiences and smoother airport navigation to reliable connections and strengthened loyalty offerings, the Alliance has continued to push the boundaries of what modern travellers expect.
A Testament to Teamwork and Trust
Commenting on the win, Star Alliance CEO Theo Panagiotoulias expressed deep gratitude to both customers and industry peers. He noted, “We are truly honoured to be named the World’s Leading Airline Alliance once again, especially knowing it reflects the trust of travellers and industry peers. Our focus has always been on making customer journeys feel effortless, and our lounges bring the experience to life. This recognition belongs to the teams across member airlines and the Alliance headquarters who make that possible every day, and we’re deeply grateful to our customers for their continued support.”
The CEO’s words highlight a central truth about Star Alliance’s success: it is built on collaboration, dedication, and a shared vision across all member airlines. The award is not simply a recognition of customer service excellence — it is a celebration of coordination on a global scale, where multiple airlines operate as one cohesive network.
A Continued Streak of Lounge Excellence
This year’s accolade builds on earlier successes. In 2025, the Star Alliance Lounge at Los Angeles International Airport (LAX) once again earned the title of North America’s Leading Airport Lounge, an honour it has now held for six straight years. The lounge has long been praised for its elevated design, comfort, and premium amenities, creating a space that feels both relaxing and functional for international travellers.
Frequent fliers often point to the lounge’s blend of thoughtful details — from curated food offerings to ample workspaces and stylish interiors — as an example of Star Alliance’s ability to combine hospitality with utility. Its repeated recognition reflects a sustained commitment to the passenger experience, ensuring that even time spent on the ground feels seamless and enjoyable.
Recognising Global Travel Industry Excellence
The World Travel Awards, now in its 32nd edition, remain one of the most respected honours in aviation and hospitality. Winners are determined through a worldwide voting process involving experienced executives across the travel sector, along with input from consumer travel buyers. This dual-layer voting system adds weight to each award, making each win a meaningful industry endorsement.
Graham E. Cooke, Founder of the World Travel Awards, applauded Star Alliance’s accomplishment, stating, “Congratulations to Star Alliance on winning ‘World’s Leading Airline Alliance 2025’. This award reflects its unparalleled focus on delivering seamless, world-class travel experiences. The commitment and professionalism of the Star Alliance team continue to set new industry benchmarks.”
Cooke’s remarks echo the sentiments of many travellers and professionals who consistently view Star Alliance as a leader in innovation, network connectivity, and elevated service standards.
Member Airlines Shine With Individual Wins
In addition to the Alliance-level award, several Star Alliance member airlines earned individual honours across key categories. These wins serve as further proof of the collective strength and service excellence that define the Alliance. Member airlines were recognised for distinctions such as World’s Leading Airline to Asia and World’s Leading Airline to Europe, reinforcing the network’s ability to deliver outstanding travel experiences in multiple regions.
These achievements also highlight the diversity and reach of Star Alliance’s membership — from flagship national carriers to leading regional airlines — each contributing unique strengths while maintaining consistently high standards of service.
A Global Network With Unmatched Reach
Founded in 1997 as the first truly global airline alliance, Star Alliance was built on the principles of global reach, seamless service, and worldwide recognition. Over the past 28 years, the Alliance has grown into the world’s most extensive airline network, offering unmatched connectivity to travellers.
Today, the Alliance boasts:
Over 18,000 daily flights
Service to more than 1,150 airports
Coverage across 190+ countries
In addition to its core member network, Star Alliance also collaborates with Juneyao Airlines as a Connecting Partner, enabling additional connecting flight options that further expand global accessibility.
Its member airlines — including Air India, Singapore Airlines, Lufthansa, United Airlines, ANA, Turkish Airlines, Ethiopian Airlines, Air Canada, and many others — offer passengers integrated benefits such as coordinated schedules, shared airport facilities, and the ability to earn and redeem miles across airlines.
A Future Defined by Seamlessness
As Star Alliance continues its award-winning journey, its focus remains firmly on innovation and customer-centred solutions. From digital enhancements to sustainability initiatives, the Alliance is constantly evolving to meet the needs of modern travellers who value efficiency, comfort, and seamless global mobility.
The 2025 recognition not only celebrates what has been achieved but also affirms what lies ahead — an ongoing commitment to raising the bar for global travel.
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