Raffles Hotels & Resorts, celebrated worldwide for its legendary hospitality and iconic Butler Service, has once again redefined the luxury travel experience with its latest campaign, ‘The Butler Did It.’ This innovative initiative introduces a collection of meticulously curated experiences designed by the renowned Raffles Butlers. These bespoke packages offer guests exclusive access to unique cultural insights and luxurious adventures, showcasing the rich heritage of each Raffles destination. From immersive historical tours to holistic wellness rituals, these offerings embody the elegance, sophistication, and intuitive service that have become synonymous with the Raffles brand.
A Legacy of Timeless Elegance
Founded in 1887 in Singapore, Raffles Hotels & Resorts has long been a symbol of luxury, grace, and unparalleled hospitality. The brand’s journey began with the legendary Raffles Hotel Singapore, a colonial icon that soon became a meeting point for the world’s elite, from literary greats to royalty. Over the years, Raffles expanded its footprint globally, creating landmark destinations that seamlessly blend historical charm with modern sophistication.
Today, Raffles is present in some of the world’s most iconic locations, including Singapore, Paris, London, Boston, Istanbul, Dubai, Doha, Maldives, Jaipur, Phnom Penh, and Bali, with highly anticipated openings in Sentosa, Singapore, and Jeddah, Saudi Arabia. Each Raffles property is a gateway to the cultural heart of its destination, offering guests an immersive experience steeped in local traditions, art, and heritage.
The Iconic Raffles Butlers: Crafting Magic and Memories
At the heart of every Raffles hotel is a commitment to gracious service, brought to life by the legendary Raffles Butlers. More than just attendants, these butlers are the soul of each property, known for their intuitive, discreet, and emotional hospitality. From anticipating guests’ needs to curating personalized experiences, Raffles Butlers create magic at every turn, transforming each stay into a remarkable memory.
Their ability to blend tradition with contemporary luxury is what sets Raffles apart. By delivering a highly personalized level of service, they embody the art of intuitive hospitality, celebrating the brand’s timeless legacy while embracing the modern traveler’s desires.
‘The Butler Did It’ Campaign: Curated Exclusivity
The ‘The Butler Did It’ campaign celebrates the enduring legacy of Raffles Butlers, positioning them as masters of crafting unexpected moments of delight. Under the creative direction of Trey Laird and captured by renowned photographer Dylan Don, this campaign introduces a series of bespoke packages that highlight the cultural richness of each Raffles location.
These exclusive packages offer guests a rare opportunity to explore destinations in ways that are truly one-of-a-kind. From private historical tours to holistic wellness experiences, the itineraries are meticulously crafted to immerse travelers in the local culture while maintaining the sophistication and luxury synonymous with the Raffles brand.
Standout Itineraries: Immersive Experiences Across the Globe
Standout Itineraries: Immersive Experiences Across the Globe1. Twin Stay at Raffles Grand Hotel d’Angkor and Raffles Hotel Le Royal (Cambodia)
This unique itinerary seamlessly blends history, world-class wellness, and gastronomy. Guests embark on a journey from the ancient temples of Angkor, the birthplace of the mighty Khmer Empire, to the bustling heart of Phnom Penh, Cambodia’s royal metropolis. Here, they can engage in authentic cultural interactions, enjoy private dining experiences curated by local chefs, and explore historical landmarks under the insightful guidance of Raffles Butlers.
2. Raffles London at The OWO
Located at The Old War Office, this historical landmark offers an unparalleled cultural journey. Guests gain exclusive access to a hidden Whitehall location, exploring the underground lair where Winston Churchill strategized victory during World War II. This bespoke historical tour unveils London’s hidden narratives, brought to life by Raffles Butlers who are master storytellers, ensuring an enriching and memorable experience.
3. Raffles Istanbul
In Istanbul, Raffles presents an elevated travel experience with butler-guided helicopter transfers, offering breathtaking aerial views of the Black Sea, the three majestic bridges linking Asia and Europe, and iconic landmarks such as Dolmabahçe Palace, Galata Tower, Hagia Sophia, and Maiden’s Tower. This luxury package captures the essence of Istanbul’s historical charm and contemporary vibrancy, providing guests with a perspective that is truly unmatched.
4. Raffles Bali
For those seeking tranquility, Raffles Bali offers a sanctuary of serene escapes, including private yacht excursions, hidden beach explorations, and holistic wellness rituals. Guests can participate in jamu-making workshops or visit a Balinese family home to experience the rich cultural traditions of daily island life. These immersive experiences are crafted to create meaningful connections with the local community, allowing guests to leave with cherished memories.
5. Raffles Al Areen Palace Bahrain
This exclusive package promises a private escape infused with holistic wellness. Guests are invited to enjoy a three-night stay featuring bespoke wellness experiences, personalized culinary menus, and curated adventures designed to showcase Bahrain’s vibrant heritage. From ancient cultural sites to contemporary art galleries, this journey celebrates the kingdom’s rich history and dynamic modernity.
Beyond Luxury: Commitment to Culture and Community
Beyond Luxury: Commitment to Culture and CommunityRaffles Hotels & Resorts is more than just a luxury hotel brand; it is a cultural ambassador that celebrates the arts, design, and local communities. In each destination, Raffles champions fine art, architecture, and authentic local culture, guiding guests to discover the essence of each locale. This commitment is expressed through diverse initiatives aimed at supporting arts and environmental sustainability, ensuring that every stay leaves a positive impact on the community.
By partnering with local artisans, cultural institutions, and community organizations, Raffles fosters meaningful connections that enrich guests’ experiences and contribute to the preservation of cultural heritage.
Global Expansion: New Horizons of Luxury
Raffles continues to expand its global footprint, welcoming travelers to new destinations including Jaipur, London, Boston, Doha, and Bahrain. The upcoming flagship openings in Sentosa and Jeddah are set to redefine luxury hospitality by blending timeless elegance with contemporary design. These properties promise to offer immersive cultural experiences that celebrate the local heritage of each city.
Amid this rapid growth, the legendary Butler Service remains the cornerstone of the Raffles experience, ensuring that each guest is welcomed into a world of elegance, charm, and unparalleled luxury.
The Legacy Lives On
For more than 135 years, Raffles Hotels & Resorts has embodied elegance, luxury, and exceptional hospitality. It remains a brand where history is made, stories are created, and legends are born. From hosting distinguished guests to crafting unforgettable experiences, Raffles continues to be the ultimate destination for travelers seeking luxury infused with culture and tradition.
With the ‘The Butler Did It’ campaign, Raffles invites guests to embark on unique journeys that celebrate culture, history, and luxury. Whether savoring afternoon tea with Her Royal Highness Princess Chansita Norodom in Cambodia, exploring the hidden corridors of Whitehall in London, or embracing the spiritual serenity of Bali, each experience is tailored to create lifelong memories.
Discover More
To explore the exclusive ‘The Butler Did It’ packages or to book your next luxurious getaway, visit Raffles Hotels & Resorts.