As an influencer, I’m always trying to beat the Instagram algorithm. Here are some tips and tricks and making that reel get the biggest reach.
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Tell a story about:
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One thing I learned the last year that I just need to share
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I am … but I am also… (for example: I’m an athlete, but I’m also a gamer!)
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How I became a… (runner, gymnast, etc)
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Things you didn’t know about me
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Things that every athlete can relate to
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A day in the life as a… (or something specific, like your morning routine or bedtime schedule): Share a few clips of your day we wouldn’t normally see.
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Show us how to do something: For example, create a Reel breaking down how to achieve a particular skill or how to recover after exercise
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How it started vs how it’s going: Sharing before and after clips can be fun and satisfying to watch.
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Create a listicle reel: What are your three favorite workouts in the gym? What are your preferred foods to eat after a workout?
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Reply to a comment with a Reel: Find a frequently asked question or common comment under a past post, and reply with a Reel!
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Put it to a vote: Use the voting sticker to have your audience decide something for you, such as which workout do you find harder or which workout location is preferred?
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3 things you should know about…: Share some unusual facts about your sport or yourself!
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Reality check: Share some moments of what the viewers see vs. what it’s actually like behind-the-scenes.
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Myth busting… debunk a common misconception!