The holiday spirit arrived in sunny Los Angeles with Alo Beverly Hills’ Winter Warm-Up, transforming the flagship sanctuary into a magical winter wonderland. The event welcomed guests to celebrate the season in true Alo style, blending festive fun with a luxurious twist.
As visitors stepped through the doors, they were greeted by a scene that felt straight out of a snow globe, complete with frosted Alo letters, a sleek snowmobile, and cozy winter-inspired décor that made for picture-perfect moments. Guests sipped on rich hot chocolate while exploring Alo’s latest fashion collection, trying on chic activewear that perfectly blended form and function. A polaroid photo setup captured the joy of the evening, with many posing against the enchanting winter backdrop.
One of the event’s standout features was the opportunity to customize luxury candles. Each purchase came with complimentary engraving, adding a personal touch to these elegant keepsakes. Live music from a DJ set the mood, keeping the energy high as attendees enjoyed the festivities and mingled.
Maximillian Acevedo, Anthony Preston, Jacky Hua & Angela Liou were among the notable attendees, soaking in the festive vibes and joining in on the fun. Guests were also treated to an exciting raffle, turning in their cards upon entry to claim surprise prizes. The gifts didn’t disappoint, with Alo-branded socks, magnesium spray, and enzyme face cleanser among the coveted items handed out.
The Winter Warm-Up proved to be more than just a celebration—it was a curated experience that embodied Alo’s dedication to style, wellness, and community. From festive giveaways to thoughtful details like custom candles, it was an event that left attendees feeling inspired, pampered, and ready for the holiday season.
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