The 10 Most Inspiring Fashionistas of the Last Century

New research from JewelleryBox reveals the most popular fashionistas of every era since the early Y2K days by looking into Pinterest, TikTok and Google Searches. The full research can be viewed here.The 10 most inspiring fashionistas of the last century

			Annual Google search volume
Rank	Fashionista	Decade	Name	Hair	Fashion	Makeup
1	Jennifer Aniston	1990s	66,130,000	651,500	13,980	19,200
2	Billie Eilish	2020s	117,280,000	373,600	35,200	37,200
3	Harry Styles	2020s	75,990,000	275,300	154,200	32,200
4	Rihanna	2010s	61,550,000	82,500	80,900	140,700
5	Kate Middleton	2010s	39,470,000	145,600	102,800	41,900
6	Marilyn Monroe	1950s	34,820,000	88,500	27,500	92,200
7	Victoria Beckham	2010s	10,547,000	102,300	43,500	66,600
8	Zendaya	2020s	107,960,000	93,200	49,900	63,800
9	Dua Lipa	2020s	73,340,000	122,500	17,700	29,500
10	Meghan Markle	2010s	90,410,000	95,600	64,600	48,000

The research reveals: 

• Ranking as the most inspirational fashionista of the last century is none other than Jennifer Aniston, who played the fashion-obsessed Rachel Green in Friends. Her signature hair look “the Rachel” inspired her fans all around the world throughout the late 90s, however, Aniston always thought “it was the ugliest haircut [she has] ever seen”.

• Billie Eilish takes the second spot in this ranking. Her look has changed a lot since she rose to stardom, her initial bold and colourful baggy style was a double-edged sword. A way to get out of her comfort zone, but also a way out of the sexist criticism surrounding her success, the global icon now rocks outfits reminiscent of the 90s and much more gothic looks.

• Third most sought-after icon is Harry Styles. The British pop star style has blossomed since leaving One Direction. Defying traditional gender norms, he has become Gucci’s muse, wearing the most avant-garde garments, from custom-made leather suits to baggy slacks and polka-dotted sweater vests.

You’ll find the full, detailed version on JewelleryBox’s website, here.