Craig Levinson: A Journey of Resilience and Innovation

Craig Levinson is a name synonymous with determination, innovation, and success in the realm of talent management and digital marketing. From a promising athlete to a revered entrepreneur, Craig’s journey is a testament to how life’s setbacks can be transformed into groundbreaking entrepreneurial opportunities. In this article, we delve into his life story, his philosophies, and the impact he has made on the entertainment and sports industries.


From Athlete to Entrepreneur

“The greatest lessons came from my failures,” Craig once remarked about his transition from sports to business. His athletic career, promising as it was, ended abruptly due to an injury, a moment that could have marked an end but instead opened a new chapter. After moving from New Zealand to the United States at 19 to pursue basketball, he faced this life-altering challenge that reshaped his future.

“I had to reassess everything I knew about myself and my goals. It was then I realized that the true game lay beyond the court,” Craig explains. His injury didn’t just take him out of the game; it set him on a path to help others shine in their respective fields. This pivotal moment sparked the beginning of his journey into talent management.

Founding CL Talent

Craig Levinson founded CL Talent after realizing his knack for recognizing and nurturing talent during his time managing Zion Clark, an athlete whose story of overcoming adversity inspired millions. Craig’s approach was not just about managing talent but creating and sustaining a brand that resonates with a global audience.

“Building Zion’s brand was about telling a story that could inspire anyone, anywhere. That’s what branding is all about—connecting on a human level,” says Craig. His success with Zion laid the foundation for CL Talent, which quickly grew into a full-service digital marketing agency catering to A-list celebrities, athletes, and influential content creators.

Philosophy on Health and Wellness

Craig’s emphasis on health and wellness stems from his days as an athlete, a passion that significantly influences his management style. “Your health is your real wealth,” he often says, stressing the importance of maintaining physical and mental well-being to achieve professional success.

“At CL Talent, we prioritize our clients’ health as much as their careers. It’s all about sustainable success,” he notes. This philosophy ensures that the clients he manages are supported holistically, considering the demanding nature of their professions.

Overcoming Industry Challenges

Transitioning from sports to the competitive world of talent management presented numerous challenges, from understanding the intricacies of the entertainment industry to learning how to handle rejection and failure.

“Every no brought me closer to a yes,” Craig reflects on his early days navigating through industry hurdles. His resilience and willingness to learn from every situation helped him overcome these challenges and emerge as a respected leader in the field.

Leadership and Mentorship

Craig’s humble beginnings have greatly influenced his approach to leadership and mentorship. “Being born with little gives you an appreciation for everything,” he says. His leadership style is rooted in gratitude, patience, and the willingness to teach and learn simultaneously.

“I strive to be both a student and a teacher in all aspects of life,” he asserts. This mindset has not only shaped his personal growth but also defined the culture at CL Talent, where learning and development are central to the agency’s ethos.

Impact on Talent Management and Personal Growth

Working with inspirational figures like Zion Clark has shaped Craig’s perspective on talent management. “Zion taught me that limitations are often self-imposed. Our role is to help clients see beyond their perceived limits,” Craig explains. His experience has emphasized the importance of personal growth, resilience, and adaptability, both for himself and the clients he mentors.

Future Aspirations and Advice for Aspiring Talents

Looking forward, Craig is excited about the evolving landscape of talent management, particularly the integration of digital strategies in personal branding. “The future is digital, and we’re just scratching the surface,” he enthuses.

For those aspiring to make their mark, Craig offers this advice: “Be patient, stay focused, and keep learning. Success is not just about talent; it’s about perseverance and constantly adapting.”


Craig Levinson’s career is a powerful narrative of transformation and strategic foresight. From the basketball courts of New Zealand to the boardrooms of CL Talent, his journey underscores a deep-rooted passion for sports, an unwavering commitment to health and wellness, and a keen understanding of the digital landscape. His life and career continue to inspire those looking to navigate the complexities of talent management and personal branding in today’s fast-paced world. Through his work and the success of CL Talent, Craig Levinson remains a beacon of innovation and a mentor to many in the industry.

David Christopher Lee


David Christopher Lee launched his first online magazine in 2001. As a young publisher, he had access to the most incredible events and innovators of the world. In 2009, he started, one of the largest portals for all things luxury including 5 star properties, Michelin Star Restaurants and bespoke experiences. As a portrait photographer and producer, David has worked with many celebrities & major brands such as Richard Branson, the Kardashians, Lady Gaga, Cadillac, Lexus, Qatar Airways, Aman Hotels, just to name a few. David’s work has been published in major magazines such as GQ, Vogue, Instyle, People, Teen, Men’s Health, Departures & many more. He creates content with powerful seo marketing strategies.

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