Growing up in Santo Domingo, Dominican Republic, and later moving to New York City at the age of eight, Deisy Suarez-Giles was exposed to a diverse array of cultural influences that ignited her passion for beauty and wellness. In Santo Domingo, Deisy’s interest in beauty was sparked early on by her neighbor, who would create homemade beauty masks and scrubs using common household ingredients. This neighborly interaction left a lasting impression on Deisy, teaching her the basics of natural skincare.
Upon moving to New York City, Deisy’s entrepreneurial spirit was further fueled by the city’s vibrant culture of hustle and innovation. She quickly learned how to turn her burgeoning beauty skills into a small business, offering her friends and neighbors beauty treatments for a fee. This blend of Dominican ingenuity and New York City’s enterprising ethos laid the foundation for her future career in the beauty industry. “Those diverse philosophies came together in me when I realized that I could help my friends and neighbors look their best, and at the same time make a little money for myself,” Deisy recalls.
Overcoming Challenges, Deisy Suarez-Giles
Deisy’s journey to success was not without its obstacles. Facing adversity and financial hardships, she remained undeterred in her pursuit of a career in beauty and wellness. Her motivation stemmed from a desire to prove herself to those who doubted her capabilities. “All of the challenges and adversity were really just the fuel that kept me going,” she explains.
One significant challenge came with the onset of the COVID-19 pandemic. DESUAR Spa, Deisy’s business, was still relatively new when the pandemic forced the closure of personal services. Faced with mounting debts and no income, Deisy had to think creatively to keep her business afloat. She pivoted to creating self-care videos on YouTube, teaching viewers how to make homemade beauty treatments and self-massage techniques. As restrictions eased, she set up outdoor treatment areas to continue providing services safely. This adaptability and determination to stay connected with her clients exemplified her resilient spirit.
Entrepreneurial Spirit of Deisy Suarez-Giles
At just 12 years old, Deisy began creating homemade scrubs and beauty treatments, marking the start of her entrepreneurial journey. This early venture was fueled by her experience with harsh New York winters, which left her battling dry skin. Drawing on her knowledge from the Dominican Republic, she crafted body scrubs that provided relief and nourishment.
Her talent for makeup artistry also emerged during this time, with neighbors noticing her skills and asking for her services. These experiences not only honed her technical abilities but also nurtured her entrepreneurial spirit. Deisy learned the importance of leveraging her talents to address common beauty concerns, providing solutions that enhance confidence and well-being.
Educational Journey
Deisy’s impressive educational background includes studies in esthetics, makeup artistry, and a Bachelor’s Degree in Marketing. Additionally, she holds certifications in massage therapy and attended UCI for spa and hospitality management. This diverse educational foundation has been instrumental in her success.
“My parents always taught my four siblings and me that you should never stop learning,” Deisy says. Her marketing degree provided a fallback option, but it has also been invaluable in growing her spa business. She used her massage skills to support herself through school and leveraged her marketing knowledge to build a strong social media presence for DESUAR Spa. This combination of skills has allowed her to effectively promote her business and attract a broad client base. Currently, she is furthering her education at Stanford University Grad School for Business in a scaling program, underscoring her commitment to continuous learning.
Desuar Cosmetics
Founding Desuar Cosmetics was a significant milestone in Deisy’s career, driven by her passion for skincare and a desire to offer high-quality products. However, the journey was fraught with challenges. Partnering with French Aroma Cosmetics provided crucial insights into formulating skincare products, but the complexities of product development and resource constraints eventually led Deisy to shift her focus back to her spa operations.
Despite the initial setback, Deisy’s experience with Desuar Cosmetics enriched her understanding of the beauty industry and reinforced her resilience. Today, she continues to provide exceptional skincare solutions through her spa services, drawing on the knowledge gained from her cosmetic line venture.
Desuar Spa Expansion
Opening the first DESUAR Spa in Downtown Los Angeles was a major achievement for Deisy. The competitive spa industry in an urban environment posed significant challenges, from securing suitable locations to managing financial constraints and operational logistics.
Deisy’s commitment to delivering exceptional service and personalized experiences was crucial in overcoming these hurdles. By investing in top-tier talent and continuously refining service offerings, DESUAR Spa built a loyal customer base and garnered positive word-of-mouth referrals. Effective marketing strategies, including social media engagement and community outreach, further enhanced the spa’s visibility and success.
Holistic Approach
Deisy’s holistic approach to beauty and wellness emphasizes the interconnectedness of mind, body, and spirit. This philosophy is integrated into her services, with treatments tailored to address both external and internal concerns. Techniques such as mindfulness during facials and personalized skincare regimens promote comprehensive wellness.
“I believe it’s essential for clients because holistic care acknowledges the interconnectedness of mind, body, and spirit,” Deisy explains. This approach fosters lasting beauty from the inside out, enhancing overall well-being.
Authorship and Advocacy
Balancing her roles as a published author and advocate with running a successful business is a testament to Deisy’s passion for beauty and social impact. She prioritizes time management and effective delegation to ensure she can dedicate herself to writing and advocacy.
“What motivates me to give back to the community is a deep-rooted belief in the power of beauty and wellness to transform lives,” Deisy says. Through her writing and advocacy efforts, she aims to uplift and inspire individuals to lead healthier, more fulfilling lives.
Holy Skin
Deisy’s upcoming book, “Holy Skin,” is highly anticipated. The book delves into the profound significance of our skin as a sacred vessel deserving of care and reverence. It explores the relationship between skin health and overall well-being, emphasizing skincare as a form of self-care and self-love.
“My motivation behind writing this book stems from a desire to educate and empower readers to cultivate a deeper connection with their skin,” Deisy shares. “Holy Skin” promises to be an insightful exploration of nurturing rituals and effective skincare practices.
Industry Insights
As a speaker at top beauty summits and events, Deisy has observed key trends shaping the future of the spa and wellness industry. One significant trend is the integration of technology into self-care practices. Tech-driven solutions, such as wearable devices and mobile apps, are making self-care more accessible and convenient.
Advancements in skincare technology are also revolutionizing spa treatments, enabling more precise and effective solutions. Spa management software streamlines operations, allowing spa owners to focus on delivering exceptional services.
Personal Growth
Deisy’s journey from a young girl experimenting with beauty treatments in her kitchen to a successful entrepreneur and mother has profoundly influenced her views on personal growth and success. “Personal growth is not just about achieving external success or reaching predetermined milestones; it’s about embracing the process of continual self-improvement and self-discovery,” she reflects.
Her experiences have reinforced the belief that success is defined by the impact we make on others and the legacy we leave behind. Deisy’s commitment to empowering others to embrace their unique beauty and unlock their full potential is a testament to her dedication to personal growth.
Advice for Aspiring Entrepreneurs
For young entrepreneurs looking to make their mark in the beauty and wellness industry, Deisy offers several key pieces of advice:
- Passion and Purpose: Follow your passion and let it drive your journey.
- Education and Expertise: Invest in formal training and continuous learning.
- Embrace Innovation: Stay updated on industry trends and technological advancements.
- Build a Strong Network: Cultivate relationships with peers, mentors, and industry experts.
- Focus on Quality and Client Experience: Prioritize excellence in your services and products.
- Adaptability and Resilience: Be prepared to pivot and overcome obstacles.
- Authenticity: Stay true to yourself and your vision.
- Stay Committed and Patient: Success takes time; trust in your journey.
- Never Stop Learning and Evolving: Embrace a mindset of continuous learning and adaptation.
Legacy and Future Plans
Looking forward, Deisy hopes to establish a legacy centered on holistic wellness and exceptional client experiences with DESUAR Spa. She aims to create a sanctuary where individuals can rejuvenate their mind, body, and spirit through personalized treatments.
Deisy is excited about expanding DESUAR Spa’s operations and offerings, including a new location inside the Westin Bonaventure in Downtown Los Angeles. This expansion will feature saunas and steam rooms, enhancing the spa’s services.
Additionally, Deisy is passionate about community engagement and giving back. Through various initiatives and partnerships, she aspires to make a positive difference in the lives of others, fostering a culture of wellness, inclusivity, and empowerment. “By promoting self-care, inner balance, and overall well-being, I hope to leave a legacy that inspires others to prioritize their health and wellness,” Deisy concludes.
Deisy Suarez-Giles’ journey from a young girl with a passion for beauty to a successful entrepreneur and advocate is a testament to her resilience, dedication, and unwavering commitment to holistic wellness. Her story is an inspiration to aspiring entrepreneurs and a reminder of the transformative power of beauty and self-care.
- Deisy Suarez on Instagram
- Deisy Suarez – Official Website
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